Gentle Monster leads H&M by 33 points.
The race
Data as of Oct 26, 2026.
Point by point
- 100Reach100
- 97Engagement100
- 100Audience99
- 100Consistency100
The raw numbers · 90 days
- 2.6M
- Median views
- 6.1M
- 15.7K
- Median engagements
- 157.8K
- 153
- Posts
- 34
- 50.6M
- Followers
- 3M
Platform by platform
| H&M | Gentle Monster | |
|---|---|---|
| 38.1M9,773 | 9,2432.5M | |
| 1.5M9,719 | TikTok | 7,302339K |
| 605K7,967 | YouTube | 3,96697K |
| 6.5M3,083 | X | 4,88726.5K |
| 3.9M9,548 | 4,12742.7K | |
| 41M | 220K | |
| — | Threads | 217.3K |
Followers in bold when ahead · platform score in gray.



