McDonald's leads Crumbl Cookies by 42 points.
The race
Data as of Oct 27, 2026.
Point by point
- 99Reach99
- 98Engagement97
- 100Audience100
- 100Consistency100
The raw numbers · 90 days
- 1.3M
- Median views
- 1.2M
- 25.4K
- Median engagements
- 13.3K
- 167
- Posts
- 319
- 21.1M
- Followers
- 22.7M
Platform by platform
| McDonald's | Crumbl Cookies | |
|---|---|---|
| 5.7M9,856 | 9,8216.3M | |
| 7.7M9,795 | TikTok | 9,57010.9M |
| 856K7,973 | YouTube | 8,4503.2M |
| 4.5M9,670 | X | 9,1621.6M |
| 2.4M9,267 | 7,134770.2K | |
| 82M | 4.1M | |
| 851K | Threads | — |
Followers in bold when ahead · platform score in gray.