- Vaynerchuk−19275th↓64
- Dantas−140178th↓10
- Per−4364th↓18
- Uehara+2983rd↑12
- Serhant−2081st↓5
- Voss−12188th↑1
- Arria+8107th↑2
- Adversestories+7175th↑1
- Nascimento Peixoto+777th↑3
- Loiseau+6115th↑4
- Pałka−5199th
- Donnelly−5183rd
- Sobral−4167th↓1
- Pereira Perzi−3159th↓1
- Farhan+3164th↑1
- Henrique Miranda−323rd↑2
- Isesele−2172nd↑2
- Dreamax−289th↓2
- Henao+147th↑8
- Healey−1157th↓1
Most Influential B2B Creators — Marketing & sales (2026 ranking)
Today's movement
Llanos keeps first place, 3 points ahead of Ferrato. Youshaei posts the biggest 30-day gain, at +141.
Who are the most influential B2B creators? As of Oct 25, 2026, the five most influential are Miguel Llanos, Lucia Ferrato, Fernando Henrique Miranda, Dani G. Schulz, and Homy Henao. The Favikon Index Top 200 B2B Creators · Marketing & sales ranks creators on business, marketing, leadership, tech and working life every day by their online influence on TikTok, Instagram, YouTube, X and LinkedIn. Related rankings: Top 200 B2B Creators, Top 200 Creators, Top 100 CEOs, and Top 100 AI.
Climbing · 30D
- JY
Jon YoushaeiMarketing 
+141score 9,594 - AP
Adrian PerMarketing +59score 9,761 - CU
Clayton UeharaMarketing 
+42score 9,697
Making people react · min. 5M views
- YG
Yan Gonzales PinheiroMarketing 
42.0×19.3M views - PP
Pankaj PandeySales 
10.0×16.3M views - FH
Fernando Henrique MirandaMarketing 6.5×21.6M views
Falling · 30D
- TD
Tay DantasMarketing −331score 9,193 - GV
Gary VaynerchukMarketing −195score 9,711 - A
AdversestoriesMarketing −141score 9,231
Top 200 B2B Creators · Marketing & sales: the full ranking
The ranking
Creators who speak to people about their working lives, ranked by Favikon influence score.
Reach vs. reactions among B2B creators
Who gets seen, who gets a reaction
Up: how many times their posts were seen in 30 days. Right: how much they make people react, compared with an account of the same size.
Reactions vs. an account of the same size →
Favikon score v3 · data as of Oct 24, 2026 · 2× = twice as many reactions (likes, comments, shares) as a typical account of the same size, on the same platforms and in the same country · posts under 48 h excluded
Biggest climbers and fallers among B2B creators this month
Who's surging, who's stalling
Biggest gains · 7d
Biggest % gains · 7d
Declines and slowdowns
Followers counted on Instagram, TikTok, YouTube, X, LinkedIn, Facebook, Threads · % computed only for accounts with at least 20K followers, to filter out small accounts.
Leaders by platform among B2B creators: TikTok, Instagram, YouTube, X, LinkedIn
Who rules each platform
How the Top 200 B2B Creators · Marketing & sales has changed over time
Replay the ranking
How the Favikon score works
The Favikon score measures online influence, not popularity or voting intention. Every day it combines four signals from the last 90 days: reach (average views per post), engagement (reactions, comments and shares per post), audience (followers) and consistency (how regularly an account posts). Each signal is compared with every account Favikon tracks on the same platform, then TikTok, Instagram, YouTube, X and LinkedIn add up to one number. That is why someone strong on a single platform can be compared with someone present on all five. Read the full methodology →
Frequently asked questions
Who is the most influential B2B creator?
Miguel Llanos is the most influential B2B creator according to the Favikon Index Top 200 B2B Creators · Marketing & sales, with a Favikon score of 9,887 points on Oct 25, 2026. Lucia Ferrato and Fernando Henrique Miranda complete the top three. The ranking is recalculated every day.
How often is the Top 200 B2B Creators · Marketing & sales updated?
The Favikon Index Top 200 B2B Creators · Marketing & sales is updated every day. Tracked accounts are refreshed every six hours, and each Favikon score is recalculated daily from the posts of the last 90 days, so ranks and 30-day changes always reflect the latest data.
How is influence measured in the Top 200 B2B Creators · Marketing & sales?
Influence in the Favikon Index Top 200 B2B Creators · Marketing & sales is measured with the Favikon score, which combines reach (views per post), engagement (reactions per post), audience (followers) and posting consistency over the last 90 days. Each signal is compared with all accounts on the same platform. It is not a poll and not a follower count.
Which social media platforms are included?
The Favikon Index Top 200 B2B Creators · Marketing & sales covers TikTok, Instagram, YouTube, X (Twitter) and LinkedIn, which all count toward the Favikon score. Facebook and Threads audiences are shown on profiles but are not part of the score. Platforms such as Weibo, WeChat, VK or Telegram are not covered.
Who is included in the Top 200 B2B Creators · Marketing & sales?
Creators whose content speaks to people about their working lives: business, marketing, sales, management, careers, HR, tech, AI at work, tax, office humor. The creator's own accounts. A creator can appear in both Creators and B2B creators.
Other rankings
Other rankings
- Presidential 2027Mélenchon keeps first place, 8 points ahead of Bardella. Lisnard posts the biggest 30-day gain, at +160.No. 1JL
Jean-Luc Mélenchon9,945See the ranking → - Top 100 AIAltman keeps first place, 62 points ahead of Ng. Chappaz posts the biggest 30-day gain, at +612.No. 1SA
Sam Altman9,867See the ranking → - Top 100 CEOsZuckerberg keeps first place, 33 points ahead of Pichai. Aggarwal posts the biggest 30-day gain, at +415.No. 1MZ
Mark Zuckerberg9,994See the ranking → - World leadersModi keeps first place, 3 points ahead of Trump. bin Hamad Al Thani posts the biggest 30-day gain, at +356.No. 1NM
Narendra Modi9,999See the ranking → - Top 100 US politiciansTrump keeps first place, 5 points ahead of Obama. Blanche posts the biggest 30-day gain, at +103.No. 1DT
Donald Trump9,995See the ranking → - Top 200 CreatorsMrBeast, IShowSpeed and 1 other share first place. CarryMinati posts the biggest 30-day gain, at +129.=1MD
MrBeast (Jimmy Donaldson)9,999See the ranking → - Top 200 AthletesRonaldo and Messi neck and neck. Topuria posts the biggest 30-day gain, at +400.No. 1CR
Cristiano Ronaldo9,999See the ranking → - Top 100 JournalistsRomano keeps first place, 5 points ahead of Page.No. 1FR
Fabrizio Romano9,998See the ranking → - Top 200 BrandsRockstar Games keeps first place, 2 points ahead of Minecraft. Saint Laurent posts the biggest 30-day gain, at +660.No. 1RG
Rockstar Games9,998See the ranking → - Top 50 BeautyHuda Beauty keeps first place, 16 points ahead of Rhode. L'Occitane au Brésil posts the biggest 30-day gain, at +160.No. 1HB
Huda Beauty9,970See the ranking → - Top 50 LuxuryDior keeps first place, 11 points ahead of Gucci. Saint Laurent posts the biggest 30-day gain, at +660.No. 1D
Dior9,985See the ranking → - Top 50 GamingRockstar Games keeps first place, 2 points ahead of Minecraft. Madden NFL posts the biggest 30-day gain, at +22.No. 1RGRockstar Games9,998See the ranking →
- Creator brandsHuda Beauty keeps first place, 16 points ahead of Rhode. MrBeast Lab posts the biggest 30-day gain, at +531.No. 1HBHuda Beauty9,970See the ranking →
- Top 100 ClubsFC Barcelona keeps first place, 4 points ahead of Real Madrid.No. 1FB
FC Barcelona9,999See the ranking → - Top 100 Media433 keeps first place, 6 points ahead of Star Sports India.No. 1
4339,997See the ranking → - Top 100 UniversitiesUniversity of Oxford keeps first place, 16 points ahead of Institut Teknologi Bandung. Universitas Muhammadiyah Surakarta posts the biggest 30-day gain, at +78.No. 1UO
University of Oxford9,767See the ranking → - CAC 40Airbus keeps first place, 186 points ahead of Hermès. L'Oréal posts the biggest 30-day gain, at +167.No. 1A
Airbus9,923See the ranking → - Notify me for the next rankingsOne email when a new ranking goes live.
