Most Influential Universities — Business schools (2026 ranking)
Today's movement
Masters' Union keeps first place, 3,956 points ahead of CamEd Business School.
Which universities are the most influential on social media? As of Oct 26, 2026, the five most influential are Masters' Union and CamEd Business School. The Favikon Index Top 100 Universities · Business schools ranks universities and higher-education schools every day by their online influence on TikTok, Instagram, YouTube, X and LinkedIn. Related rankings: Top 100 Universities, Top 100 AI, Top 100 CEOs, and Top 200 Brands.
Top 100 Universities · Business schools: the full ranking
The ranking
Universities and schools, ranked by the Favikon influence score of their official accounts.
| # | School | 7D | 30D | Reactions ×× | Trend | World rank | |||
|---|---|---|---|---|---|---|---|---|---|
| 1#75 | MU Masters' UnionMasters' UnionBusiness schools  Business schools | 8,850 | −131 | — | 0.4× | Strongest on Instagram, 86% of interactionsInstagram 86% · 69.6K interactionsYouTube 13% · 11K interactionsLinkedIn 1% · 740 interactions | |||
| 2#100 | CB CamEd Business SchoolCamEd Business SchoolBusiness schools  Business schools | 4,895 | −35 | — | ≤0.2× | Strongest on TikTok, 41% of interactionsTikTok 41% · 540 interactionsInstagram 37% · 495 interactionsLinkedIn 22% · 294 interactions |
Biggest climbers and fallers among universities this month
Who's surging, who's stalling
Biggest gains · 7d
Not enough history over 14 days.
Biggest % gains · 7d
Not enough history over 14 days.
Declines and slowdowns
Not enough history over 14 days.
Followers counted on Instagram, TikTok, YouTube, X, LinkedIn, Facebook, Threads · % computed only for accounts with at least 20K followers, to filter out small accounts.
Leaders by platform among universities: TikTok, Instagram, YouTube, X, LinkedIn
Who rules each platform
How the Top 100 Universities · Business schools has changed over time
Replay the ranking
Head-to-head matchups among universities
The matchups
How the Favikon score works
The Favikon score measures online influence, not popularity or voting intention. Every day it combines four signals from the last 90 days: reach (average views per post), engagement (reactions, comments and shares per post), audience (followers) and consistency (how regularly an account posts). Each signal is compared with every account Favikon tracks on the same platform, then TikTok, Instagram, YouTube, X and LinkedIn add up to one number. That is why someone strong on a single platform can be compared with someone present on all five. Read the full methodology →
Frequently asked questions
What is the most influential university on social media?
Masters' Union is the most influential university on social media according to the Favikon Index Top 100 Universities · Business schools, with a Favikon score of 8,850 points on Oct 26, 2026. CamEd Business School and complete the top three. The ranking is recalculated every day.
How often is the Top 100 Universities · Business schools updated?
The Favikon Index Top 100 Universities · Business schools is updated every day. Tracked accounts are refreshed every six hours, and each Favikon score is recalculated daily from the posts of the last 90 days, so ranks and 30-day changes always reflect the latest data.
How is influence measured in the Top 100 Universities · Business schools?
Influence in the Favikon Index Top 100 Universities · Business schools is measured with the Favikon score, which combines reach (views per post), engagement (reactions per post), audience (followers) and posting consistency over the last 90 days. Each signal is compared with all accounts on the same platform. It is not a poll and not a follower count.
Which social media platforms are included?
The Favikon Index Top 100 Universities · Business schools covers TikTok, Instagram, YouTube, X (Twitter) and LinkedIn, which all count toward the Favikon score. Facebook and Threads audiences are shown on profiles but are not part of the score. Platforms such as Weibo, WeChat, VK or Telegram are not covered.
Who is included in the Top 100 Universities · Business schools?
Universities and higher-education schools: universities, engineering and tech schools, art, design and music schools, business schools and military academies. The institution's official accounts.
Other rankings
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