Top 200 Brands · Germany

BMW

Automotive

Score: 9,377+7 today
Rank: 21/242 ↓3
over 90 days: +10.0%

BMW is the official account of Bayerische Motoren Werke AG, a leading automotive manufacturer known for luxury and performance vehicles. The brand shares updates on its latest car models, innovative technologies, and events, often highlighting features like electric mobility, driving dynamics, and design. Content includes promotional material, behind-the-scenes looks, and educational videos about BMW's vehicles and technologies.

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Data as of Oct 25, 2026.

The raw numbers · last 90 days

Median views: 4M; per post
Median engagements: 71.2K; per post
Posts: 350; over 90 days
Followers: 57.9M; all scored platforms

What drives the score

Percentiles 0–100 against all tracked creators.

Reach · 30%100
Average views per post over 90 days
Engagement · 30%99
Average reactions per post
Audience · 30%100
Total followers, relative to population
Consistency · 10%100
Posting frequency (25 posts / 90 days = 100)

Platforms

57.9M total followers

Platform	Followers	Score
Instagram@bmw	44.4M	9,958t1
TikTok@bmw	8.5M	9,876t1
YouTube@BMW	2.1M	8,934t1
X@bmw	2.7M	9,205t1
LinkedIn@bmw	236.5K	9,625t1
Facebook@BMW	21M	not scored
Threads@bmw	6.8M	not scored

Last 30 days

BMW's top posts

Head-to-head

The raw numbers · last 90 days

What drives the score

Platforms

BMW's top posts

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