Top 50 Beauty · Germany

essence

Score: 9,2190 today
Rank: 13/50 ↑13
over 90 days: +139+1.4%

Essence Cosmetics is a beauty brand known for its cruelty-free products and vibrant makeup collections. The brand frequently promotes new product launches, particularly themed collections like the Disney Alice in Wonderland series. Content includes makeup tutorials, product demonstrations, and unboxing videos, often featuring collaborations with influencers.

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Data as of Oct 25, 2026.

The raw numbers · last 90 days

Median views: 409.3K; per post
Median engagements: 10.3K; per post
Posts: 248; over 90 days
Followers: 7.5M; all scored platforms

What drives the score

Percentiles 0–100 against all tracked creators.

Reach · 30%98
Average views per post over 90 days
Engagement · 30%96
Average reactions per post
Audience · 30%100
Total followers, relative to population
Consistency · 10%100
Posting frequency (25 posts / 90 days = 100)

Platforms

7.5M total followers

Platform	Followers	Score
Instagram@essence_cosmetics	3.8M	9,660t1
TikTok@essence.cosmetics	3.7M	9,606t1
Facebook@essence.cosmetics.international	4.2M	not scored
Threads@essence_cosmetics	410K	not scored

Last 30 days

essence's top posts

Head-to-head

The raw numbers · last 90 days

What drives the score

Platforms

essence's top posts

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