Top 200 Brands · Sweden
H&M
Fashion 
- Score
- 9,320+5 today
- Rank
- 96/242 ↑33
- over 90 days
- +55+0.6%
H&M is a global fashion brand established in 1947, known for its wide range of clothing, accessories, and beauty products. The brand frequently collaborates with other companies and influencers to promote its collections, often featuring models and celebrities in its campaigns. H&M's content spans fashion editorials, product showcases, and lifestyle posts, with a focus on promoting its latest collections and collaborations.
Data as of Oct 25, 2026.
The raw numbers · last 90 days
- Median views
- 2.6M
- per post
- Median engagements
- 16.6K
- per post
- Posts
- 152
- over 90 days
- Followers
- 50.6M
- all scored platforms
What drives the score
Percentiles 0–100 against all tracked creators.
- Reach · 30%100
Average views per post over 90 days
- Engagement · 30%98
Average reactions per post
- Audience · 30%100
Total followers, relative to population
- Consistency · 10%100
Posting frequency (25 posts / 90 days = 100)
Platforms
50.6M total followers
| Platform | Followers | Score |
|---|---|---|
| Instagram@hm | 38.1M | 9,776t1 |
| TikTok@hm | 1.5M | 9,732t1 |
| YouTube@H&M | 605K | 7,957t2 |
| X@hm | 6.5M | 3,545t8 |
| LinkedIn@h&m | 3.9M | 9,546t1 |
| Facebook@hmtheus | 41M | not scored |
Last 30 days
H&M's top posts
TikTok · 11 days ago#1HH&MI believe in turtleneck supremacy @Vera Gundlach
6.8M views157.9K engagements
TikTok · 26 days ago#2HH&MShe ate that. Elie Saab H&M launching 22 October.
26.9M views98.4K engagements
TikTok · 27 days ago#3HH&Mstatus: dangerous @Amelia gray Elie Saab H&M launching 22 October
3.1M views81K engagements
TikTok · 24 days ago#4HH&Mthere will be signs
5.8M views52.7K engagements
TikTok · 10 days ago#5HH&MThis gray knit did in fact give me a god complex @DI
831K views29.1K engagements
TikTok · 14 days ago#6HH&M@Leonardo Marques turning our paper doll dreams into reality
13.2M views27.1K engagements
Head-to-head
