← Creator brands
IIpsy

Creator brands · United States

Ipsy

by Michelle Phan

Score
8,1220 today
Rank
111/200 ↓12
over 90 days
−79−0.9%

IPSY is the world’s largest beauty membership platform, offering personalized beauty experiences through curated subscriptions like IPSY Original, IPSY Extra, and IPSY Ultimate. The platform leverages expert curation, product innovation, and machine learning to deliver tailored beauty products monthly. IPSY’s community has generated over 200 million product reviews, enhancing product discovery and authenticity.

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Data as of Oct 27, 2026.

The raw numbers · last 90 days

Median views
35.1K
per post
Median engagements
455
per post
Posts
436
over 90 days
Followers
8.1M
all scored platforms

What drives the score

Percentiles 0–100 against all tracked creators.

  • Reach · 30%84

    Average views per post over 90 days

  • Engagement · 30%71

    Average reactions per post

  • Audience · 30%100

    Total followers, relative to population

  • Consistency · 10%100

    Posting frequency (25 posts / 90 days = 100)

Platforms

8.1M total followers

PlatformFollowersScore
Instagram@ipsy3.3M8,018t2
TikTok@ipsy4.1M6,951t3
X@ipsy682.4K2,972t8
LinkedIn@ipsy63.3K7,010t3

Last 30 days

Ipsy's top posts

  1. Spooky szn mood 👻 @kellyannestone IPSY Product: @spalifebeauty Cat Eye Smoothing Under eye Mask
    Instagram · 26 days ago#1
    IIpsyIpsy

    Spooky szn mood 👻 @kellyannestone IPSY Product: @spalifebeauty Cat Eye Smoothing Under eye Mask

    496.1K views14.5K engagements

  2. 🎁✨ GIVEAWAY TIME! ✨🎁 The holiday countdown just got a whole lot sweeter! 🎄💖 We’re giving ONE lucky winner an advent calendar filled with beauty surprises, because you deserve a little extra magic this season! Want…
    Instagram · 29 days ago#2
    IIpsyIpsy

    🎁✨ GIVEAWAY TIME! ✨🎁 The holiday countdown just got a whole lot sweeter! 🎄💖 We’re giving ONE lucky winner an advent calendar filled with beauty surprises, because you deserve a little extra magic this season! Want…

    414.7K views13.8K engagements

  3. Fixed it! #relateable #makeup
    TikTok · 13 days ago#3
    IIpsyIpsy

    Fixed it! #relateable #makeup

    1.7M views13.4K engagements

  4. IPSY HQ has many talents and this is one of them 💅
    Instagram · 25 days ago#4
    IIpsyIpsy

    IPSY HQ has many talents and this is one of them 💅

    1.5M views10.1K engagements

  5. What other problems do you wish concealer could cover? 👀 @kellyannestone IPSY Product: @shadesbyshan The Concealer
    Instagram · 13 days ago#5
    IIpsyIpsy

    What other problems do you wish concealer could cover? 👀 @kellyannestone IPSY Product: @shadesbyshan The Concealer

    996.6K views7K engagements

  6. Good skin starts here. ✨ This month’s Edit is all about @drbrandt. Tap the link in bio to snag yours!
    Instagram · 24 days ago#6
    IIpsyIpsy

    Good skin starts here. ✨ This month’s Edit is all about @drbrandt. Tap the link in bio to snag yours!

    154.7K views5.2K engagements

Head-to-head

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