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IIpsy

Creator brands · United States

Ipsy

by Michelle Phan

Score
8,004−245 today
Rank
116/200 ↓32
over 90 days
−245−2.8%

IPSY is the world’s largest beauty membership platform, offering personalized beauty experiences through curated subscriptions like IPSY Original, IPSY Extra, and IPSY Ultimate. The platform leverages expert curation, product innovation, and machine learning to deliver tailored beauty products monthly. IPSY’s community has generated over 200 million product reviews, enhancing product discovery and authenticity.

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Data as of Oct 26, 2026.

The raw numbers · last 90 days

Median views
40.2K
per post
Median engagements
324
per post
Posts
53
over 90 days
Followers
8.1M
all scored platforms

What drives the score

Percentiles 0–100 against all tracked creators.

  • Reach · 30%85

    Average views per post over 90 days

  • Engagement · 30%66

    Average reactions per post

  • Audience · 30%100

    Total followers, relative to population

  • Consistency · 10%100

    Posting frequency (25 posts / 90 days = 100)

Platforms

8.1M total followers

PlatformFollowersScore
Instagram@ipsy3.3M7,502t2
TikTok@ipsy4.1M7,111t3
X@ipsy682.4K2,972t8
LinkedIn@ipsy63.3K6,425t4

Last 30 days

Ipsy's top posts

  1. Fixed it! #relateable #makeup
    TikTok · 13 days ago#1
    IIpsyIpsy

    Fixed it! #relateable #makeup

    1.6M views13K engagements

  2. Shhh #dwts
    TikTok · 6 days ago#2
    IIpsyIpsy

    Shhh #dwts

    550.3K views4.2K engagements

  3. Meet our newest IPSY Pro Makeup Artist, @alexandraafrench ✨ Emmy Award–winning celebrity MUA Alexandra French is known for her bold, boundary-pushing artistry, including some of Euphoria's most iconic beauty looks. Sh…
    Instagram · 27 days ago#3
    IIpsyIpsy

    Meet our newest IPSY Pro Makeup Artist, @alexandraafrench ✨ Emmy Award–winning celebrity MUA Alexandra French is known for her bold, boundary-pushing artistry, including some of Euphoria's most iconic beauty looks. Sh…

    61.7K views2.1K engagements

  4. BOOTS on the ground journalism & @ipsy did not disappoint honey @fentyhair @hudabeauty @colorwowhair @roundlab_us @luckychickbeauty #IPSYPartner
    Instagram · 5 days ago#4
    IIpsyIpsy

    BOOTS on the ground journalism & @ipsy did not disappoint honey @fentyhair @hudabeauty @colorwowhair @roundlab_us @luckychickbeauty #IPSYPartner

    138.6K views1.3K engagements

  5. Rock, paper, scissors 🪨 ✂️
    Instagram · 2 days ago#5
    IIpsyIpsy

    Rock, paper, scissors 🪨 ✂️

    28.7K views957 engagements

  6. Meet IPSY Wellness: seasonal boxes curated around your goals. Choose your focus: Hair, Skin, or Total Wellbeing, and discover new wellness products to support your journey. Ready to join the feel-good movement? Sign u…
    Instagram · 12 days ago#6
    IIpsyIpsy

    Meet IPSY Wellness: seasonal boxes curated around your goals. Choose your focus: Hair, Skin, or Total Wellbeing, and discover new wellness products to support your journey. Ready to join the feel-good movement? Sign u…

    41.5K views812 engagements

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