Ipsy leads Alphalete by 74 points.
The race
Data as of Oct 26, 2026.
Point by point
- 84Reach83
- 71Engagement72
- 100Audience97
- 100Consistency100
The raw numbers · 90 days
- 35.1K
- Median views
- 31.9K
- 455
- Median engagements
- 493
- 436
- Posts
- 281
- 8.1M
- Followers
- 1.6M
Platform by platform
| Ipsy | Alphalete | |
|---|---|---|
| 3.3M8,018 | 8,2051.3M | |
| 4.1M6,951 | TikTok | 4,014156.1K |
| — | YouTube | 3,92278.7K |
| 682.4K2,972 | X | 2,09058.8K |
| 63.3K7,010 | 1,95910.2K | |
| — | 98K | |
| — | Threads | 201.9K |
Followers in bold when ahead · platform score in gray.