Ipsy leads Alphalete by 74 points.
The race
Data as of Oct 27, 2026.
Point by point
- 83Reach84
- 72Engagement71
- 97Audience100
- 100Consistency100
The raw numbers · 90 days
- 31.9K
- Median views
- 35.1K
- 493
- Median engagements
- 455
- 281
- Posts
- 436
- 1.6M
- Followers
- 8.1M
Platform by platform
| Alphalete | Ipsy | |
|---|---|---|
| 1.3M8,205 | 8,0183.3M | |
| 156.1K4,014 | TikTok | 6,9514.1M |
| 78.7K3,922 | YouTube | — |
| 58.8K2,090 | X | 2,972682.4K |
| 10.2K1,959 | 7,01063.3K | |
| 98K | — | |
| 201.9K | Threads | — |
Followers in bold when ahead · platform score in gray.