Top 50 Beauty · United States

MAC Cosmetics

Score: 9,150+5 today
Rank: 23/50 ↓8
over 90 days: −46−0.5%

MAC Cosmetics is a globally recognized beauty brand known for its inclusive mantra 'All Ages, All Races, All Genders.' The brand produces a wide range of makeup products, including lipsticks, eyeshadows, and lip glosses, often featured in tutorials, product showcases, and holiday collections. MAC collaborates with artists, models, and influencers to inspire trends in beauty, fashion, and art. Their content frequently highlights new product launches, seasonal collections, and makeup techniques, aiming to educate and entertain a diverse audience.

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Data as of Oct 25, 2026.

The raw numbers · last 90 days

Median views: 298.3K; per post
Median engagements: 5.9K; per post
Posts: 372; over 90 days
Followers: 27.4M; all scored platforms

What drives the score

Percentiles 0–100 against all tracked creators.

Reach · 30%97
Average views per post over 90 days
Engagement · 30%94
Average reactions per post
Audience · 30%100
Total followers, relative to population
Consistency · 10%100
Posting frequency (25 posts / 90 days = 100)

Platforms

27.4M total followers

Platform	Followers	Score
Instagram@maccosmetics	23.4M	9,637t1
TikTok@maccosmetics	1.3M	8,801t1
YouTube@MAC Cosmetics	673K	7,448t2
X@maccosmetics	1.5M	8,433t1
LinkedIn@mac-cosmetics	516.3K	9,388t1
Facebook@MACcosmetics	20M	not scored
Threads@maccosmetics	3.2M	not scored

Last 30 days

MAC Cosmetics's top posts

Head-to-head

The raw numbers · last 90 days

What drives the score

Platforms

MAC Cosmetics's top posts

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