e.l.f. Cosmetics leads MAC Cosmetics by 11 points.
The race
Data as of Oct 25, 2026.
Point by point
- 97Reach97
- 94Engagement95
- 100Audience100
- 100Consistency100
The raw numbers · 90 days
- 298.3K
- Median views
- 307K
- 5.9K
- Median engagements
- 6.5K
- 372
- Posts
- 357
- 27.4M
- Followers
- 12.5M
Platform by platform
| MAC Cosmetics | e.l.f. Cosmetics | |
|---|---|---|
| 23.4M9,637 | 9,6047.6M | |
| 1.3M8,801 | TikTok | 9,3313M |
| 673K7,448 | YouTube | 7,161232K |
| 1.5M8,433 | X | 7,426941.4K |
| 516.3K9,388 | 8,887698.9K | |
| 20M | 2.6M | |
| 3.2M | Threads | 1.1M |
Followers in bold when ahead · platform score in gray.