e.l.f. Cosmetics leads MAC Cosmetics by 8 points.
The race
Data as of Oct 27, 2026.
Point by point
- 97Reach97
- 95Engagement94
- 100Audience100
- 100Consistency100
The raw numbers · 90 days
- 306.7K
- Median views
- 298.8K
- 6.5K
- Median engagements
- 6K
- 358
- Posts
- 373
- 12.5M
- Followers
- 27.4M
Platform by platform
| e.l.f. Cosmetics | MAC Cosmetics | |
|---|---|---|
| 7.6M9,606 | 9,64523.4M | |
| 3M9,327 | TikTok | 8,7871.3M |
| 232K7,163 | YouTube | 7,450673K |
| 941.4K7,419 | X | 8,4331.5M |
| 699.6K8,858 | 9,360516.8K | |
| 2.6M | 20M | |
| 1.1M | Threads | 3.2M |
Followers in bold when ahead · platform score in gray.