Top 200 Brands · United States

McDonald's

Restaurants

Score: 9,3350 today
Rank: 72/242 ↑24
over 90 days: +26+0.3%

McDonald’s is a global fast-food brand known for its iconic menu items, promotions, and engaging social media presence. The brand frequently shares humorous, promotional, and entertaining content, including campaigns for new products like the Big Arch burger, Changeables toys, and seasonal offerings like the Shamrock Shake. Their posts often feature playful storytelling, collaborations with pop culture references, and promotions tied to app downloads and rewards programs.

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Data as of Oct 25, 2026.

The raw numbers · last 90 days

Median views: 1.4M; per post
Median engagements: 27.7K; per post
Posts: 170; over 90 days
Followers: 21.1M; all scored platforms

What drives the score

Percentiles 0–100 against all tracked creators.

Reach · 30%99
Average views per post over 90 days
Engagement · 30%98
Average reactions per post
Audience · 30%100
Total followers, relative to population
Consistency · 10%100
Posting frequency (25 posts / 90 days = 100)

Platforms

21.1M total followers

Platform	Followers	Score
Instagram@mcdonalds	5.7M	9,865t1
TikTok@mcdonalds	7.7M	9,808t1
YouTube@McDonald's	856K	7,955t2
X@mcdonalds	4.5M	9,683t1
LinkedIn@mcdonald's-corporation	2.4M	9,301t1
Facebook@McDonalds	82M	not scored
Threads@mcdonalds	850.8K	not scored

Last 30 days

McDonald's's top posts

Head-to-head

The raw numbers · last 90 days

What drives the score

Platforms

McDonald's's top posts

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