Dunkin' leads McDonald's by 2 points.
The race
Data as of Oct 25, 2026.
Point by point
- 99Reach99
- 98Engagement99
- 100Audience100
- 100Consistency100
The raw numbers · 90 days
- 1.4M
- Median views
- 1.2M
- 27.7K
- Median engagements
- 39.8K
- 170
- Posts
- 119
- 21.1M
- Followers
- 8.6M
Platform by platform
| McDonald's | Dunkin' | |
|---|---|---|
| 5.7M9,865 | 9,9223.4M | |
| 7.7M9,808 | TikTok | 9,3763.7M |
| 856K7,955 | YouTube | 57554 |
| 4.5M9,683 | X | 3,0311.3M |
| 2.4M9,301 | 2,989234.6K | |
| 82M | — | |
| 850.8K | Threads | 424K |
Followers in bold when ahead · platform score in gray.