Top 200 Brands · United States

Dunkin'

Restaurants

Score: 9,337+2 today
Rank: 69/242 ↑46
over 90 days: +43+0.4%

Dunkin’ is a prominent coffee and donut brand that actively engages its audience through humorous and promotional content on social media platforms like TikTok and Instagram. The brand focuses on promoting its beverages, seasonal menu items, and themed merchandise, often incorporating playful storytelling and community engagement. Dunkin’ frequently collaborates with influencers and partners to create entertaining and relatable content, emphasizing its products and brand identity.

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Data as of Oct 25, 2026.

The raw numbers · last 90 days

Median views: 1.2M; per post
Median engagements: 39.8K; per post
Posts: 119; over 90 days
Followers: 8.6M; all scored platforms

What drives the score

Percentiles 0–100 against all tracked creators.

Reach · 30%99
Average views per post over 90 days
Engagement · 30%99
Average reactions per post
Audience · 30%100
Total followers, relative to population
Consistency · 10%100
Posting frequency (25 posts / 90 days = 100)

Platforms

8.6M total followers

Platform	Followers	Score
Instagram@dunkin	3.4M	9,922t1
TikTok@dunkin	3.7M	9,376t1
YouTube@dunkindonuts	554	57t10
X@dunkindonuts	1.3M	3,031t8
LinkedIn@dunkin'	234.6K	2,989t8
Threads@dunkin	424K	not scored

Last 30 days

Dunkin''s top posts

Head-to-head

The raw numbers · last 90 days

What drives the score

Platforms

Dunkin''s top posts

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