Dunkin' leads McDonald's by 2 points.
The race
Data as of Oct 25, 2026.
Point by point
- 99Reach99
- 99Engagement98
- 100Audience100
- 100Consistency100
The raw numbers · 90 days
- 1.2M
- Median views
- 1.4M
- 39.8K
- Median engagements
- 27.7K
- 119
- Posts
- 170
- 8.6M
- Followers
- 21.1M
Platform by platform
| Dunkin' | McDonald's | |
|---|---|---|
| 3.4M9,922 | 9,8655.7M | |
| 3.7M9,376 | TikTok | 9,8087.7M |
| 55457 | YouTube | 7,955856K |
| 1.3M3,031 | X | 9,6834.5M |
| 234.6K2,989 | 9,3012.4M | |
| — | 82M | |
| 424K | Threads | 850.8K |
Followers in bold when ahead · platform score in gray.