Top 200 Brands · United States
Nike
Sportswear 
- Score
- 9,378−1 today
- Rank
- 19/242 ↓14
- over 90 days
- −13−0.1%
Nike, Inc. is a global leader in athletic footwear, apparel, and equipment, known for its iconic 'Just Do It' slogan. The brand champions diversity, innovation, and the power of sport, collaborating with top athletes and creating cutting-edge products. Nike's content spans across various sports, including basketball, football, running, and outdoor activities, often highlighting athlete achievements, product launches, and community initiatives.
Data as of Oct 25, 2026.
The raw numbers · last 90 days
- Median views
- 3M
- per post
- Median engagements
- 82.6K
- per post
- Posts
- 125
- over 90 days
- Followers
- 318.5M
- all scored platforms
What drives the score
Percentiles 0–100 against all tracked creators.
- Reach · 30%100
Average views per post over 90 days
- Engagement · 30%99
Average reactions per post
- Audience · 30%100
Total followers, relative to population
- Consistency · 10%100
Posting frequency (25 posts / 90 days = 100)
Platforms
318.5M total followers
| Platform | Followers | Score |
|---|---|---|
| Instagram@nike | 290.9M | 9,974t1 |
| TikTok@nike | 9.3M | 9,480t1 |
| YouTube@Nike | 2.3M | 8,362t2 |
| X@nike | 9.5M | 9,307t1 |
| LinkedIn@nike | 6.4M | 11,395t1 |
| Facebook@nike | 39M | not scored |
| Threads@nike | 15.1M | not scored |
Last 30 days
Nike's top posts
Instagram · 18 days ago#1NNikeTwo worlds. One force. Nike Nigo x J-Hope Air Force 1 launches 10.17 on humanmade.jp, and 10.22 globally.
66M views2.2M engagements
Instagram · 26 days ago#2NNike@lalalalisa_m has landed. And she’s wearing the newest Moon Shoe. First prototyped in 1971 for speed on the track, now the Moon Shoe is designed for life in orbit. Launching globally on 10.1
48.1M views1.6M engagements
Instagram · 11 days ago#3NNikeNot everyone fits in. Raffle opens tomorrow at 7AM PST. https://yachty.shop dir. by me and @camhicks_
11M views193.1K engagements
Instagram · 4 days ago#4NNikeNothing is given in the City of Brotherly Love. A new chapter begins in Philly with a simple declaration.
3.4M views161.8K engagements
TikTok · 19 days ago#5NNikeKim and Kris take the new NikeSKIMS Shanghai store. Shop their picks online now.
1.3M views92.6K engagements
Instagram · 18 days ago#6NNikeFive MVPs. At some point, it stops being a debate and starts being a pattern. Congrats, @aja22wilson
2.2M views79.8K engagements
Head-to-head
