
Creator brands · Canada
OVO
by Drake, Oliver El-Khatib & Noah "40" Shebib
- Score
- 9,023+184 today
- Rank
- 30/200 ↑17
- over 90 days
- +184+1.9%
October's Very Own (OVO) is a lifestyle brand based in Toronto, Canada, known for its high-profile collaborations with major brands like Marvel, NFL, NHL, NBA, PlayStation, Bape, and Starter. The brand focuses on releasing limited-edition collections that blend sports, streetwear, and pop culture, often emphasizing precision, heritage, and intentional design. OVO's content primarily promotes its collaborations and seasonal collections, targeting fans of streetwear, sports, and exclusive fashion drops.
Data as of Oct 26, 2026.
The raw numbers · last 90 days
- Median views
- 465.3K
- per post
- Median engagements
- 28.4K
- per post
- Posts
- 15
- over 90 days
- Followers
- 2M
- all scored platforms
What drives the score
Percentiles 0–100 against all tracked creators.
- Reach · 30%98
Average views per post over 90 days
- Engagement · 30%98
Average reactions per post
- Audience · 30%98
Total followers, relative to population
- Consistency · 10%77
Posting frequency (25 posts / 90 days = 100)
Platforms
2M total followers
| Platform | Followers | Score |
|---|---|---|
| Instagram@octobersveryown | 1.7M | 9,616t1 |
| X@welcomeovo | 273.6K | 2,779t9 |
Last 30 days
OVO's top posts
Instagram · 26 days ago#1O
OVOFall 2026. OVO Season.
806.4K views70.3K engagements
Instagram · 19 days ago#2O
OVOOVO Jewellery. Sterling silver and 14K gold. Hand-crafted in Toronto. Available 10.09.26.
957.3K views31.9K engagements
Instagram · 12 days ago#3O
OVODesigned for after dark. Halloween Gang ‘26. 10.16.26 | 10AM EST.
858.6K views28.6K engagements
Instagram · 4 days ago#4O
OVOBetter World Fragrance House for October’s Very Own. Available 10.24.26 | Exclusively at OVO.
854.1K views28.5K engagements
Instagram · 4 days ago#5O
OVOMade for her. The OVO Women’s Collection. Available now.
417.9K views28.4K engagements
Instagram · 13 days ago#6O
OVOHalloween Gang returns. 10.16.26.
645.8K views21.5K engagements
Head-to-head