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OOVO

Creator brands · Canada

OVO

by Drake, Oliver El-Khatib & Noah "40" Shebib

Score
9,023+184 today
Rank
34/200 =
over 90 days
——

October's Very Own (OVO) is a lifestyle brand based in Toronto, Canada, known for its high-profile collaborations with major brands like Marvel, NFL, NHL, NBA, PlayStation, Bape, and Starter. The brand focuses on releasing limited-edition collections that blend sports, streetwear, and pop culture, often emphasizing precision, heritage, and intentional design. OVO's content primarily promotes its collaborations and seasonal collections, targeting fans of streetwear, sports, and exclusive fashion drops.

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Data as of Oct 26, 2026.

The raw numbers · last 90 days

Median views
465.3K
per post
Median engagements
28.4K
per post
Posts
15
over 90 days
Followers
2M
all scored platforms

What drives the score

Percentiles 0–100 against all tracked creators.

  • Reach · 30%98

    Average views per post over 90 days

  • Engagement · 30%98

    Average reactions per post

  • Audience · 30%98

    Total followers, relative to population

  • Consistency · 10%77

    Posting frequency (25 posts / 90 days = 100)

Platforms

2M total followers

PlatformFollowersScore
Instagram@octobersveryown1.7M9,616t1
X@welcomeovo273.6K2,779t9

Last 30 days

OVO's top posts

  1. Fall 2026. OVO Season.
    Instagram · 26 days ago#1
    OOVOOVO

    Fall 2026. OVO Season.

    806.4K views70.3K engagements

  2. OVO Jewellery. Sterling silver and 14K gold. Hand-crafted in Toronto. Available 10.09.26.
    Instagram · 19 days ago#2
    OOVOOVO

    OVO Jewellery. Sterling silver and 14K gold. Hand-crafted in Toronto. Available 10.09.26.

    957.3K views31.9K engagements

  3. Designed for after dark. Halloween Gang ‘26. 10.16.26 | 10AM EST.
    Instagram · 12 days ago#3
    OOVOOVO

    Designed for after dark. Halloween Gang ‘26. 10.16.26 | 10AM EST.

    858.6K views28.6K engagements

  4. Better World Fragrance House for October’s Very Own. Available 10.24.26 | Exclusively at OVO.
    Instagram · 4 days ago#4
    OOVOOVO

    Better World Fragrance House for October’s Very Own. Available 10.24.26 | Exclusively at OVO.

    854.1K views28.5K engagements

  5. Made for her. The OVO Women’s Collection. Available now.
    Instagram · 4 days ago#5
    OOVOOVO

    Made for her. The OVO Women’s Collection. Available now.

    417.9K views28.4K engagements

  6. Halloween Gang returns. 10.16.26.
    Instagram · 13 days ago#6
    OOVOOVO

    Halloween Gang returns. 10.16.26.

    645.8K views21.5K engagements

Head-to-head

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