Top 200 Athletes · United States
Serena Williams
Tennis 
- Score
- 9,3890 today
- Rank
- 46/237 ↑60
- over 90 days
- +21+0.2%
Serena Williams is a former professional tennis player turned entrepreneur and venture capitalist. She is the founder and CEO of WYN BEAUTY and the Managing Partner at Serena Ventures, focusing on investments in diverse founders. Her online presence showcases her multifaceted career, including posts about fitness, family life, fashion, and business ventures.
Data as of Oct 25, 2026.
The raw numbers · last 90 days
- Median views
- 4.1M
- per post
- Median engagements
- 219.2K
- per post
- Posts
- 47
- over 90 days
- Followers
- 38M
- all scored platforms
What drives the score
Percentiles 0–100 against all tracked creators.
- Reach · 30%100
Average views per post over 90 days
- Engagement · 30%100
Average reactions per post
- Audience · 30%100
Total followers, relative to population
- Consistency · 10%100
Posting frequency (25 posts / 90 days = 100)
Platforms
38M total followers
| Platform | Followers | Score |
|---|---|---|
| Instagram@serenawilliams | 17.8M | 9,919t1 |
| TikTok@serena | 2.8M | 9,282t1 |
| YouTube@SerenaWilliamsTV | 1.1K | 81t10 |
| X@serenawilliams | 17.5M | 10,805t1 |
| LinkedIn@serena-williams-16428a279 | 15.1K | 8,387t2 |
| Facebook@SerenaWilliams | 7.3M | not scored |
| Threads@serenawilliams | 2.9M | not scored |
Last 30 days
Williams's top posts
Instagram · 27 days ago#1SWSerena WilliamsUnfiltered. Raw. Just a tired mom with a full heart holding her whole world….. Ready for whatever comes next.
2.8M views93.3K engagements
Instagram · 18 days ago#2SWSerena WilliamsFall in 40-LOVE with @serenawilliams, our newest Barbie Role Model 🎾 Dressed in her iconic seventh major title victory outfit, this game-changer proves she is the GOAT, both in tennis and on-court style.
1.9M views64K engagements
Instagram · 13 days ago#3SWSerena WilliamsI can’t change the direction of the wind, but I can adjust my sails to always reach my destination.
882.6K views29.4K engagements
Instagram · 22 days ago#4SWSerena WilliamsNothing special just having a drink
793.7K views26.5K engagements
Instagram · 18 days ago#5SWSerena WilliamsShe’s here! The @serenawilliams signature doll is ready to play 🎾 Now in store at Target and online at major US retailers.
416.5K views24.1K engagements
Instagram · 25 days ago#6SWSerena WilliamsThey handled the clues. I handled the content. Don’t worry I helped too. Our escape room obsession is real.
696.1K views23.2K engagements
Head-to-head
