← Top 200 Athletes
SWSerena Williams

Top 200 Athletes · United States

Serena Williams

Tennis United States

Score
9,3890 today
Rank
44/237 ↑62
over 90 days
+20+0.2%

Serena Williams is a former professional tennis player turned entrepreneur and venture capitalist. She is the founder and CEO of WYN BEAUTY and the Managing Partner at Serena Ventures, focusing on investments in diverse founders. Her online presence showcases her multifaceted career, including posts about fitness, family life, fashion, and business ventures.

ShareXWhatsAppLinkedInFacebook

Data as of Oct 26, 2026.

The raw numbers · last 90 days

Median views
4.1M
per post
Median engagements
219.2K
per post
Posts
47
over 90 days
Followers
38M
all scored platforms

What drives the score

Percentiles 0–100 against all tracked creators.

  • Reach · 30%100

    Average views per post over 90 days

  • Engagement · 30%100

    Average reactions per post

  • Audience · 30%100

    Total followers, relative to population

  • Consistency · 10%100

    Posting frequency (25 posts / 90 days = 100)

Platforms

38M total followers

PlatformFollowersScore
Instagram@serenawilliams17.8M9,919t1
TikTok@serena2.8M9,282t1
YouTube@SerenaWilliamsTV1.1K81t10
X@serenawilliams17.5M9,396t1
LinkedIn@serena-williams-16428a27915.1K8,388t2
Facebook@SerenaWilliams7.3Mnot scored
Threads@serenawilliams2.9Mnot scored

Last 30 days

Williams's top posts

  1. Unfiltered. Raw. Just a tired mom with a full heart holding her whole world….. Ready for whatever comes next.
    Instagram · 28 days ago#1
    SWSerena WilliamsSerena Williams

    Unfiltered. Raw. Just a tired mom with a full heart holding her whole world….. Ready for whatever comes next.

    2.8M views93.3K engagements

  2. Fall in 40-LOVE with @serenawilliams, our newest Barbie Role Model 🎾 Dressed in her iconic seventh major title victory outfit, this game-changer proves she is the GOAT, both in tennis and on-court style.
    Instagram · 19 days ago#2
    SWSerena WilliamsSerena Williams

    Fall in 40-LOVE with @serenawilliams, our newest Barbie Role Model 🎾 Dressed in her iconic seventh major title victory outfit, this game-changer proves she is the GOAT, both in tennis and on-court style.

    1.9M views64K engagements

  3. I can’t change the direction of the wind, but I can adjust my sails to always reach my destination.
    Instagram · 14 days ago#3
    SWSerena WilliamsSerena Williams

    I can’t change the direction of the wind, but I can adjust my sails to always reach my destination.

    900.6K views30K engagements

  4. Nothing special just having a drink
    Instagram · 23 days ago#4
    SWSerena WilliamsSerena Williams

    Nothing special just having a drink

    794.2K views26.5K engagements

  5. She’s here! The @serenawilliams signature doll is ready to play 🎾 Now in store at Target and online at major US retailers.
    Instagram · 19 days ago#5
    SWSerena WilliamsSerena Williams

    She’s here! The @serenawilliams signature doll is ready to play 🎾 Now in store at Target and online at major US retailers.

    418.2K views24.1K engagements

  6. They handled the clues. I handled the content. Don’t worry I helped too. Our escape room obsession is real.
    Instagram · 26 days ago#6
    SWSerena WilliamsSerena Williams

    They handled the clues. I handled the content. Don’t worry I helped too. Our escape room obsession is real.

    696.7K views23.2K engagements

Head-to-head

Compare Williams with…