Top 100 CEOs · Germany
Tobias Lütke
Shopify 
- Score
- 8,5460 today
- Rank
- 83/197 =
- over 90 days
- +292+3.3%
Tobias Lütke, known as Tobi Lutke, is the CEO and co-founder of Shopify, a leading e-commerce platform. He is a programmer with a strong background in open-source software, having contributed to the Ruby on Rails framework and created popular libraries like Liquid and Active Merchant. Lutke shares insights on technology, AI, and e-commerce, often highlighting Shopify's innovations and his personal experiences in motorsports.
Data as of Oct 27, 2026.
The raw numbers · last 90 days
- Median views
- 141.1K
- per post
- Median engagements
- 1.2K
- per post
- Posts
- 157
- over 90 days
- Followers
- 622K
- all scored platforms
What drives the score
Percentiles 0–100 against all tracked creators.
- Reach · 30%94
Average views per post over 90 days
- Engagement · 30%83
Average reactions per post
- Audience · 30%93
Total followers, relative to population
- Consistency · 10%100
Posting frequency (25 posts / 90 days = 100)
Platforms
622K total followers
| Platform | Followers | Score |
|---|---|---|
| Instagram@tobi | 42.6K | 2,592t9 |
| X@tobi | 520.4K | 9,574t1 |
| LinkedIn@tobiaslutke | 59K | 2,903t9 |
| Threads@tobi | 15.8K | not scored |
Last 30 days
Lütke's top posts
- X · 16 days ago#1
magic
TLTobias Lütke470.2K views18.7K engagements
- X · 18 days ago#2
It’s feeling really magical inside of Shopify right now. It’s clearly the greatest time in the history of tech industry right now. I hope it feels similar everywhere else.
TLTobias Lütke736K views7.1K engagements
- X · 12 days ago#3
Tesla really did it. This isn't AI.
TLTobias Lütke492.3K views5.9K engagements
- X · 15 days ago#4
This model is very very good. I was struggling to find anything to throw at it that it couldn’t do, even when other top models failed. Meta is back.
TLTobias Lütke445.1K views5.8K engagements
- X · 6 days ago#5
Craziest day in cyber security in a long time
TLTobias Lütke282.6K views3.5K engagements
- X · 7 days ago#6
Of course it’s net negative
TLTobias Lütke2.2M views3.4K engagements
Head-to-head
