Top 100 CEOs · Germany
Tobias Lütke
Shopify 
- Score
- 8,547+3 today
- Rank
- 82/197 ↑2
- over 90 days
- +330+3.8%
Tobias Lütke, known as Tobi Lutke, is the CEO and co-founder of Shopify, a leading e-commerce platform. He is a programmer with a strong background in open-source software, having contributed to the Ruby on Rails framework and created popular libraries like Liquid and Active Merchant. Lutke shares insights on technology, AI, and e-commerce, often highlighting Shopify's innovations and his personal experiences in motorsports.
Data as of Oct 25, 2026.
The raw numbers · last 90 days
- Median views
- 141.4K
- per post
- Median engagements
- 1.2K
- per post
- Posts
- 156
- over 90 days
- Followers
- 621.9K
- all scored platforms
What drives the score
Percentiles 0–100 against all tracked creators.
- Reach · 30%94
Average views per post over 90 days
- Engagement · 30%83
Average reactions per post
- Audience · 30%93
Total followers, relative to population
- Consistency · 10%100
Posting frequency (25 posts / 90 days = 100)
Platforms
621.9K total followers
| Platform | Followers | Score |
|---|---|---|
| Instagram@tobi | 42.6K | 2,603t9 |
| X@tobi | 520.3K | 11,010t1 |
| LinkedIn@tobiaslutke | 59K | 2,903t9 |
| Threads@tobi | 15.8K | not scored |
Last 30 days
Lütke's top posts
- X · 15 days ago#1
magic
TLTobias Lütke470.1K views18.7K engagements
- X · 17 days ago#2
It’s feeling really magical inside of Shopify right now. It’s clearly the greatest time in the history of tech industry right now. I hope it feels similar everywhere else.
TLTobias Lütke735.5K views7.1K engagements
- X · 11 days ago#3
Tesla really did it. This isn't AI.
TLTobias Lütke491.8K views5.9K engagements
- X · 14 days ago#4
This model is very very good. I was struggling to find anything to throw at it that it couldn’t do, even when other top models failed. Meta is back.
TLTobias Lütke445K views5.8K engagements
- X · 29 days ago#5
It’s impossible to make something free for a government. I wish we would ban the use of that word. She’s saying she will take some people’s money to pay for this. The incentive is to buy votes, not make things better.…
TLTobias Lütke268.8K views3.6K engagements
- X · 5 days ago#6
Craziest day in cyber security in a long time
TLTobias Lütke281.7K views3.5K engagements
Head-to-head
