Top 100 Media · United States
Allure
Culture & lifestyle 
- Score
- 8,943+2 today
- Rank
- 83/100 ↓5
- over 90 days
- −18−0.2%
Allure is a leading beauty publication offering expert insights, product reviews, and the latest trends in makeup, skincare, hair, and wellness. It features celebrity beauty secrets, in-depth tutorials, and industry interviews, promoting inclusivity and innovation in beauty.
Data as of Oct 25, 2026.
The raw numbers · last 90 days
- Median views
- 112.7K
- per post
- Median engagements
- 3.5K
- per post
- Posts
- 525
- over 90 days
- Followers
- 4.6M
- all scored platforms
What drives the score
Percentiles 0–100 against all tracked creators.
- Reach · 30%93
Average views per post over 90 days
- Engagement · 30%92
Average reactions per post
- Audience · 30%99
Total followers, relative to population
- Consistency · 10%100
Posting frequency (25 posts / 90 days = 100)
Platforms
4.6M total followers
| Platform | Followers | Score |
|---|---|---|
| Instagram@allure | 1.6M | 8,458t1 |
| TikTok@allure | 742.6K | 8,860t1 |
| YouTube@Allure | 2.2M | 9,217t1 |
| Threads@allure | 239.4K | not scored |
Last 30 days
Allure's top posts
TikTok · 18 days ago#1AAllureIt sounds like the hair and makeup department holds this cast’s secrets 👀 Keep watching to see your favorite #AbbottElementary actors spill the tea on Season 6.
3.6M views706.6K engagements
Instagram · 5 days ago#2AAllureInde Navarrette (@indenavarrette) has confirmed the scariest scene in #Obsession. She worked with special effects makeup artist Kate Oja (@kate_oja) to create this particularly uncanny valley look. Tap the link in bio…
11.2M views602.4K engagements
TikTok · 3 days ago#3AAllureFrom lip liner to the meaning behind every one of Nikki’s “no’s,” Inde Navarrette breaks down the #Obsession date scene. Tap the link in bio to watch the full video.
5.3M views550.1K engagements
Instagram · 22 days ago#4AAllureRepeat after Dakota: “What are we doing?” Keep watching to see what "Verity" stars, #AnneHathaway and #DakotaJohnson think about current beauty trends, and tap the link in bio to watch the full video. Featured Video C…
8.5M views531.9K engagements
Instagram · 25 days ago#5AAllureHow chronically online do you think #AnneHathaway and #DakotaJohnson really are? It’s time for the “Verity” stars to take on some of the internet’s biggest beauty trends and put their TikTok knowledge to the test! See…
15.6M views444.5K engagements
TikTok · 5 days ago#6AAllure#IndeNavarrette has confirmed the scariest scene in #Obsession. She worked with special effects makeup artist Kate Oja to create this particularly uncanny valley look. Tap the link in bio to watch the full video, wher…
4.2M views411K engagements
Head-to-head
