Top 200 Brands · Germany
BOSS
Fashion 
- Score
- 9,108+15 today
- Rank
- 188/242 ↓37
- over 90 days
- −84−0.9%
BOSS is a global fashion brand known for its bold and confident aesthetic, promoting self-expression and individuality through its collections. The brand frequently collaborates with celebrities and influencers to showcase its products, emphasizing comfort, style, and sophistication. BOSS engages its audience with motivational content, behind-the-scenes glimpses, and high-profile campaigns, often tied to seasonal collections or special collaborations.
Data as of Oct 25, 2026.
The raw numbers · last 90 days
- Median views
- 224.5K
- per post
- Median engagements
- 5.3K
- per post
- Posts
- 145
- over 90 days
- Followers
- 15.4M
- all scored platforms
What drives the score
Percentiles 0–100 against all tracked creators.
- Reach · 30%96
Average views per post over 90 days
- Engagement · 30%94
Average reactions per post
- Audience · 30%100
Total followers, relative to population
- Consistency · 10%100
Posting frequency (25 posts / 90 days = 100)
Platforms
15.4M total followers
| Platform | Followers | Score |
|---|---|---|
| Instagram@boss | 12.2M | 9,636t1 |
| TikTok@boss | 2.9M | 8,286t2 |
| YouTube@BOSS | 267K | 4,898t6 |
| Facebook@hugoboss | 8.5M | not scored |
| Threads@boss | 1.9M | not scored |
Last 30 days
BOSS's top posts
Instagram · 6 days ago#1BBOSSA classic silhouette and impeccable tailoring. A real BOSS owns the city one strong step at a time #BeYourOwnBOSS
1.5M views48.6K engagements
Instagram · yesterday#2BBOSSAlways on the move. Always in style. Great performance is all in the details #LukeNewton #BeYourOwnBOSS
1.1M views35.1K engagements
Instagram · 5 days ago#3BBOSSDavid wears relaxed winter styles from BOSS BY BECKHAM Fall/Winter 2026, including the classic denim trucker jacket, designed exclusively for HUGO BOSS XP members #BeYourOwnBOSS
702.8K views23.4K engagements
Instagram · 23 days ago#4BBOSSFor the Victoria Beckham show during Paris Fashion Week, #DavidBeckham wore a bespoke, single-breasted black BOSS suit #BeYourOwnBOSS
541.2K views18K engagements
Instagram · 26 days ago#5BBOSSRooted in British sensibility. Versatile by design. David Beckham celebrates the launch of the BOSS BY BECKHAM Fall/Winter 2026 collection at The Hart in Marylebone, London #BeYourOwnBOSS
383.2K views12.8K engagements
Instagram · 27 days ago#6BBOSSBritish dressing, refined for winter. Introducing the BOSS BY BECKHAM Fall/Winter 26 collection #BeYourOwnBOSS
222.8K views9.4K engagements
Head-to-head
