Top 100 Media · United States
Bustle
Culture & lifestyle 
- Score
- 9,093+8 today
- Rank
- 72/100 ↑1
- over 90 days
- +40+0.4%
Bustle is a digital media platform focused on celebrity gossip, lifestyle tips, and beauty content. It covers celebrity relationships, red carpet events, and trending topics in pop culture, often featuring interviews with notable figures in entertainment and fashion. The platform also delves into social commentary on viral trends and provides beauty and skincare advice through its 'Beauty Icons' series.
Data as of Oct 25, 2026.
The raw numbers · last 90 days
- Median views
- 187.1K
- per post
- Median engagements
- 5.5K
- per post
- Posts
- 472
- over 90 days
- Followers
- 12.1M
- all scored platforms
What drives the score
Percentiles 0–100 against all tracked creators.
- Reach · 30%95
Average views per post over 90 days
- Engagement · 30%94
Average reactions per post
- Audience · 30%100
Total followers, relative to population
- Consistency · 10%100
Posting frequency (25 posts / 90 days = 100)
Platforms
12.1M total followers
| Platform | Followers | Score |
|---|---|---|
| Instagram@bustle | 9.1M | 9,602t1 |
| TikTok@bustle | 2.6M | 8,532t1 |
| YouTube@Bustle | 526K | 5,985t4 |
| Threads@bustle | 562.3K | not scored |
Last 30 days
Bustle's top posts
Instagram · 21 days ago#1BBustleDREAM BLUNT ROTATION, ACTUALLY!!! Kristen Wiig, Pedro Pascal, Dua Lipa, & Nicole Kidman (!!!) lip sync to Adéla’s “Nicole Kidman” at the Chanel PFW show. 🙏🙂↕️ Video: @chanelofficial
12.2M views1.1M engagements
TikTok · 9 days ago#2BBustleI fear #AlexaDemie may be incapable of missing. 🥵 The actor gives us a masterclass at the 2026 #AcademyMuseumGala.
1.1M views200.5K engagements
Instagram · 7 days ago#3BBustleNot *just* a professional actress, but an ICON!!! Video: @katehudson
7.9M views170.6K engagements
TikTok · 9 days ago#4BBustleEVERYBODY STAY CALM. BELMONT CAMELI HAS A MUSTACHE!!! #AcademyMuseumGala #BelmontCameli
947.5K views163K engagements
Instagram · 9 days ago#5BBustleChivalry is NOT dead, actually!!! Connor Storrie helps Rosé adjust her dress at the #AcademyMuseumGala. 🖤 Video: @ladytomhanks/Bustle
1.8M views134.8K engagements
Instagram · 8 days ago#6BBustle#MileyCyrus shared the sweetest story at the Hollywood Bowl about a recent visit from Dolly Parton — and I have CHILLS. 😭 Video: @ladytomhanks/Bustle
1.7M views132K engagements
Head-to-head
