Creator brands · United States
Cécred
by Beyoncé
- Score
- 8,454−350 today
- Rank
- 86/200 ↓34
- over 90 days
- −350−3.7%
CÉCRED is a transformative haircare brand founded by Beyoncé, offering patent-pending Bioactive Keratin Ferment technology for strength, length, and shine. The brand focuses on promoting healthy hair through innovative products like the FOUNDATION COLLECTION and PROTECTION COLLECTION, available at Ulta Beauty and their official website. CÉCRED emphasizes hair density, scalp health, and protective styling, with a strong presence on Instagram, TikTok, and YouTube.
Data as of Oct 26, 2026.
The raw numbers · last 90 days
- Median views
- 46.1K
- per post
- Median engagements
- 1.4K
- per post
- Posts
- 49
- over 90 days
- Followers
- 955.3K
- all scored platforms
What drives the score
Percentiles 0–100 against all tracked creators.
- Reach · 30%87
Average views per post over 90 days
- Engagement · 30%85
Average reactions per post
- Audience · 30%95
Total followers, relative to population
- Consistency · 10%100
Posting frequency (25 posts / 90 days = 100)
Platforms
955.3K total followers
| Platform | Followers | Score |
|---|---|---|
| Instagram@cecred | 625K | 8,322t2 |
| TikTok@cecred | 285K | 7,970t2 |
| YouTube@CÉCRED | 45.4K | 1,508t10 |
Last 30 days
Cécred's top posts
Instagram · yesterday#1CCécredAs @beyonce expands @cecred into the UK, the musician, founder, and artist returns to i-D 20 years after her last cover to open up about her hair, her family, and her love for London in a new exclusive i-D zine. Click…
4.4M views146.2K engagements
TikTok · yesterday#2CCécredWe had a timeeeee this weekend with our Cécred fam! Say hi in the comments. Who you think we went to see? cc @Kordell Beckham @Jordyn Lucas @Khadi Don @Michael Cooper Jr. @Jermelle Simon-Jones @Lekan @Ree💓 @VINCE GAR…
79.1K views21K engagements
TikTok · 28 days ago#3CCécredCelebrating one week since our launch at @SPACE NK full of iconic memories with our founder @Beyoncé 🙌✨ Tag us in your pics and show us how you show up at Space NK
65.9K views20.5K engagements
TikTok · 19 days ago#4CCécredWhen Ms. @Tina Knowles and @Neal Farinah decide to randomly pop up at a salon in the UK, you just go with the flow 🤷🏽♀️😂 Thank you @AMA’s HAIR SALON for welcoming us in. This day was so special and full of laughs …
99K views18.8K engagements
Instagram · yesterday#5CCécredWe had a timeeeee this weekend with our Cécred fam! Say hi in the comments. Who you think we went to see? cc @korde1ll @jordynlucas_ @khadi @michaelcooperjr @jermellesimon @lekan.official @serenaapagee @vincethebarber…
69K views6.9K engagements
Instagram · 6 days ago#6CCécredIt’s time to grab your winter hair essentials! The conditioners and treatments you need to deeply nourish, moisturize, and strengthen your tresses are now 25% off with code WINTER at checkout ❄️
201.1K views6.7K engagements
Head-to-head
