Creator brands · India
Ed-a-Mamma
by Alia Bhatt
- Score
- 8,224+7 today
- Rank
- 103/200 ↓20
- over 90 days
- −216−2.4%
Ed-a-Mamma is a sustainable kids' clothing and toy brand founded by Alia Bhatt, offering thoughtfully designed, eco-friendly products for children. The brand promotes outdoor play, reading, and happy childhood moments through its conscious fashion line and accessories, available online and in stores across major Indian cities.
Data as of Oct 27, 2026.
The raw numbers · last 90 days
- Median views
- 43.5K
- per post
- Median engagements
- 1.2K
- per post
- Posts
- 86
- over 90 days
- Followers
- 385.9K
- all scored platforms
What drives the score
Percentiles 0–100 against all tracked creators.
- Reach · 30%86
Average views per post over 90 days
- Engagement · 30%83
Average reactions per post
- Audience · 30%89
Total followers, relative to population
- Consistency · 10%100
Posting frequency (25 posts / 90 days = 100)
Platforms
385.9K total followers
| Platform | Followers | Score |
|---|---|---|
| Instagram@edamamma | 352.1K | 8,578t1 |
| YouTube@Ed-a-Mamma | 33.8K | 2,376t9 |
Last 30 days
Ed-a-Mamma's top posts
Instagram · 18 days ago#1EMEd-a-MammaPretty sure he thought this was his personal fashion show! 😂💙 A whole lot of outfit changes, endless twirls, and one very happy little boy who wanted to take EVERYTHING home! Ed-a-Mamma’s Autumn-Winter ’26 collectio…
3M views10.6K engagements
Instagram · 19 days ago#2EMEd-a-MammaIt’s Ed-a-Mamma’s 6th Birthday! 🎂 Thank you for making conscious choices and being a part of our journey. Celebrate 6 years of Ed-a-Mamma by sharing your birthday wishes with us! The 3 cutest videos stand a chance to…
316.5K views10.6K engagements
Instagram · 11 days ago#3EMEd-a-MammaBehind every Ed-a-Mamma story are the people who make it happen. 🌱 As we turn 6, we asked our team what Ed-a-Mamma means to them and their answers say it best. Here’s to six years of doing what we love, together. 🎂 …
1.3M views4.2K engagements
Instagram · 12 days ago#4EMEd-a-MammaCake, candles & a room full of happy faces. 🎈 A lil' peek at how we celebrated our 6th birthday with the people who make every day at Ed special. Here’s to more wonderful ideas, big imaginations & plenty of happy mom…
515.8K views3.3K engagements
Instagram · 27 days ago#5EMEd-a-MammaSix years of Ed-a-Mamma. 🤍 And what a journey it has been. From little clothes for little ones to mommy wear, clean & conscious baby care, toys, books, accessories and so much more — we’ve grown right alongside your …
6.6M views3.1K engagements
Instagram · 4 days ago#6EMEd-a-MammaCan’t get enough of our Clean Conscious Babycare range! 🤍 Have you got yours yet? ✨ #YourBabySafe #EdAMamma #Babycare #CleanConsciousBabycare
167.8K views2.9K engagements
Head-to-head
