EC

Creator brands · United States
EM Cosmetics
by Michelle Phan
- Score
- 4,284
- Rank
- 198/200 =
- over 90 days
- ——
EM Cosmetics is 198th in the Favikon Index creator brands ranking, with a Favikon score of 4,557 points. EM Cosmetics has 772.7K followers across platforms.
Data as of Oct 26, 2026.
The raw numbers · last 90 days
- Median views
- 1.8K
- per post
- Median engagements
- 32
- per post
- Posts
- 1
- over 90 days
- Followers
- 772.7K
- all scored platforms
What drives the score
Percentiles 0–100 against all tracked creators.
- Reach · 30%34
Average views per post over 90 days
- Engagement · 30%17
Average reactions per post
- Audience · 30%94
Total followers, relative to population
- Consistency · 10%20
Posting frequency (25 posts / 90 days = 100)
Platforms
772.7K total followers
| Platform | Followers | Score |
|---|---|---|
| Instagram@emcosmetics | 424.6K | 2,780t9 |
| TikTok@em.cosmetics | 63.8K | 3,871t7 |
| YouTube@EM Cosmetics | 263K | 2,375t9 |
| X@emcosmetics | 21.3K | 1,452t10 |
Head-to-head
