Creator brands · United States
Goop
by Gwyneth Paltrow
- Score
- 7,502−2 today
- Rank
- 33/34 =
- over 90 days
- ——
Gwyneth Paltrow is the founder of Goop, a lifestyle brand focused on beauty, style, wellness, and curated ideas that expand how people live. The brand features content ranging from fashion guides, beauty product reviews, wellness tips, astrology forecasts, and travel recommendations. Goop also hosts a podcast with discussions on various topics, including technology, health, and relationships.
Data as of Oct 25, 2026.
The raw numbers · last 90 days
- Median views
- 27.6K
- per post
- Median engagements
- 170
- per post
- Posts
- 89
- over 90 days
- Followers
- 2.6M
- all scored platforms
What drives the score
Percentiles 0–100 against all tracked creators.
- Reach · 30%81
Average views per post over 90 days
- Engagement · 30%53
Average reactions per post
- Audience · 30%98
Total followers, relative to population
- Consistency · 10%100
Posting frequency (25 posts / 90 days = 100)
Platforms
2.6M total followers
| Platform | Followers | Score |
|---|---|---|
| Instagram@goop | 1.9M | 6,870t3 |
| TikTok@goop | 220.1K | 5,638t5 |
| YouTube@goop | 215K | 5,510t5 |
| X@goop | 89.6K | 2,310t9 |
| LinkedIn@goop- | 230.3K | 2,988t8 |
| Facebook@goop | 546K | not scored |
| Threads@goop | 340.8K | not scored |
Last 30 days
Goop's top posts
Instagram · 19 days ago#1GGoopis there room for a little woo in your work life? from tarot readings to astrology, more women are turning to intuitive practices to navigate career decisions and find clarity about their next move. we explore the ris…
264.3K views8.8K engagements
Instagram · 4 days ago#2GGoopget in, we’re going for a ride through stockholm. gwyneth is at the wheel of @polestarcars Polestar 5, sunlight is streaming through the panoramic roof, and each beautiful street is more charming than the next in Pole…
364.2K views4.8K engagements
Instagram · 29 days ago#3GGoopit’s GP’s birthday, and we brought the cake. to celebrate, we’re launching the new goop beauty signature ritual collection: four of her favorites in travel sizes, so you can bring them wherever you go. inside: a clean…
204.9K views4.4K engagements
Instagram · 16 days ago#4GGoopmadrid is having its moment. from its grand boulevards to cafés filled with locals, the spanish capital feels alive with fresh energy. spend your days browsing shops filled with spanish craftsmanship, taking in the ma…
99.5K views3.3K engagements
Instagram · 25 days ago#5GGoopyour next 48-hour escape, mapped out. san diego delivers on the sunshine and surf, but the best of the city goes well beyond the beach. from san diego to north county, we’ve rounded up where to stay, eat, and explore,…
77.9K views2.6K engagements
Instagram · 6 days ago#6GGoopa microderm polish, freshly mixed vitamin c, and a double dose of peptides. a few of gwyneth’s essentials, in order: microderm instant glow exfoliator to sweep away dead skin. 20% vitamin c+ advanced brightening serum…
92.1K views2.1K engagements
Head-to-head
