Top 200 Brands · Japan

Hello Kitty

Toys & licensing

Score: 9,3550 today
Rank: 47/242 ↑11
over 90 days: +40.0%

Hello Kitty is a globally recognized character and brand, primarily focused on entertainment and merchandise. The official accounts across platforms share content centered around Hello Kitty’s adventures, collaborations, and seasonal themes. Posts often feature holiday celebrations, product promotions, and collaborations with brands like Sanrio, Pixi Beauty, and Belif.

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Data as of Oct 25, 2026.

The raw numbers · last 90 days

Median views: 1.4M; per post
Median engagements: 59.1K; per post
Posts: 245; over 90 days
Followers: 12.6M; all scored platforms

What drives the score

Percentiles 0–100 against all tracked creators.

Reach · 30%99
Average views per post over 90 days
Engagement · 30%99
Average reactions per post
Audience · 30%100
Total followers, relative to population
Consistency · 10%100
Posting frequency (25 posts / 90 days = 100)

Platforms

12.6M total followers

Platform	Followers	Score
Instagram@hellokitty	6.4M	9,947t1
TikTok@hellokitty	5.8M	9,597t1
X@hellokitty	384.5K	9,111t1
Facebook@hellokitty	12M	not scored
Threads@hellokitty	716.6K	not scored

Last 30 days

Hello Kitty's top posts

Head-to-head

The raw numbers · last 90 days

What drives the score

Platforms

Hello Kitty's top posts

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