
Creator brands · India
Hyphen
by Kriti Sanon
- Score
- 8,167+229 today
- Rank
- 109/200 =
- over 90 days
- ——
HYPHEN is a 100% vegan, PETA-certified, and sustainable skincare brand that focuses on high-performance formulations combining nature and science. Their content primarily promotes skincare products, educates on skincare routines, and engages with their community through interactive posts, testimonials, and product comparisons. They emphasize corrective and preventive skincare solutions tailored for Indian skin concerns.
Data as of Oct 26, 2026.
The raw numbers · last 90 days
- Median views
- 93.1K
- per post
- Median engagements
- 767
- per post
- Posts
- 18
- over 90 days
- Followers
- 509.1K
- all scored platforms
What drives the score
Percentiles 0–100 against all tracked creators.
- Reach · 30%92
Average views per post over 90 days
- Engagement · 30%78
Average reactions per post
- Audience · 30%91
Total followers, relative to population
- Consistency · 10%85
Posting frequency (25 posts / 90 days = 100)
Platforms
509.2K total followers
| Platform | Followers | Score |
|---|---|---|
| Instagram@letshyphen | 469.4K | 8,348t2 |
| YouTube@HYPHEN | 10.3K | 2,751t9 |
| LinkedIn@letshyphen | 29.5K | 2,711t9 |
Last 30 days
Hyphen's top posts
Instagram · 5 days ago#1H
HyphenNever liked chemistry in school, but this was soooo much fun!! 👩🔬 🤓😋💛
1.4M views67.9K engagements
Instagram · 10 days ago#2H
HyphenTell me places to hide it from him!!!!! Btw, this face mask from @letshyphen has my heart 💚 #AD
1.3M views47.2K engagements
Instagram · 5 days ago#3H
HyphenHyphen PR Unboxing 💌✨ Comment for ‘link’🔗 #hyphen #pr #unboxing
296.9K views11K engagements
Instagram · 5 days ago#4H
HyphenComment down below for the link 👇🏻 * lightweight hai and skin pe super comfortable * UVA + UVB protection ☀️ * UV filters sourced from BASF 👀 #Hyphen #HyphenSunscreen #Skincare #sunscreen
470.6K views9.7K engagements
Instagram · 3 days ago#5H
HyphenBehind every launch there’s a story. A journey of being 100% transparent with you to give you the best always 💚💚 Here’s a story time for Filter Shield Max Defence Sunscreen SPF 50PA++++ 🫶🏻 #LetsHyphen #NewLaunch #…
70.6K views2.4K engagements
Instagram · 5 days ago#6H
HyphenGuys this one you need to get it !! This is hyphen’s Filter shield Max defence suncreen . . , #sunscreen #hyphen #bestsunscreen #hyphen #sunprotection
91.9K views751 engagements
Head-to-head