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Top 100 Journalists · Russia

Ilya Varlamov

News & politics

Score: 9,193−140 today
Rank: 67/100 ↓37
over 90 days: −140−1.4%

Ilya Varlamov is a Russian journalist, architect, and founder of the 'Attention' and 'Urban Projects' foundations. He focuses on public life in Russia and globally, producing content that includes travel vlogs, social commentary, and investigative journalism. His YouTube channel, Varlamov Travel, explores diverse locations from Africa to the Arctic, while his main channel covers urbanism, societal issues, and current events.

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Data as of Oct 25, 2026.

The raw numbers · last 90 days

Median views: 452.8K; per post
Median engagements: 7.2K; per post
Posts: 170; over 90 days
Followers: 8.5M; all scored platforms

What drives the score

Percentiles 0–100 against all tracked creators.

Reach · 30%98
Average views per post over 90 days
Engagement · 30%95
Average reactions per post
Audience · 30%100
Total followers, relative to population
Consistency · 10%100
Posting frequency (25 posts / 90 days = 100)

Platforms

8.5M total followers

Platform	Followers	Score
Instagram@varlamov	1.2M	9,359t1
TikTok@varlamov_news	1.2M	8,387t2
YouTube@varlamov	5.5M	9,689t1
X@varlamov	578.4K	8,114t2
Threads@varlamov	222.4K	not scored

Last 30 days

Varlamov's top posts

Head-to-head

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