Top 200 Brands · United States

Jordan

Sportswear

Score: 8,938+9 today
Rank: 206/242 ↓9
over 90 days: −99−1.0%

Jordan is the official brand account for Jordan, a subsidiary of Nike, focused on promoting basketball, sports, and urban lifestyle through high-profile athlete endorsements, fashion collaborations, and community events. The content features product launches, athlete spotlights, and major basketball tournaments like 'The One Global Finals'. The brand emphasizes heritage, innovation, and cultural relevance in sports and streetwear.

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Data as of Oct 26, 2026.

The raw numbers · last 90 days

Median views: 78.3K; per post
Median engagements: 4.4K; per post
Posts: 80; over 90 days
Followers: 31.4M; all scored platforms

What drives the score

Percentiles 0–100 against all tracked creators.

Reach · 30%91
Average views per post over 90 days
Engagement · 30%93
Average reactions per post
Audience · 30%100
Total followers, relative to population
Consistency · 10%100
Posting frequency (25 posts / 90 days = 100)

Platforms

31.4M total followers

Platform	Followers	Score
Instagram@jumpman23	25.7M	7,605t2
TikTok@jumpman23	1.3M	9,330t1
YouTube@Jordan	440K	6,043t4
X@jumpman23	4M	3,076t8
Facebook@jumpman23	10M	not scored
Threads@jumpman23	3.2M	not scored

Last 30 days

Jordan's top posts

Head-to-head

The raw numbers · last 90 days

What drives the score

Platforms

Jordan's top posts

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