Creator brands · India
Kay Beauty
by Katrina Kaif
- Score
- 8,7360 today
- Rank
- 61/200 ↑7
- over 90 days
- +113+1.2%
Kay Beauty, founded by Katrina Kaif, is an award-winning makeup brand celebrating self-acceptance and inclusivity. The brand focuses on high-quality, skin-friendly makeup products, offering tutorials, tips, and tricks from professionals. It promotes diversity and pushes conventional beauty boundaries through its content.
Data as of Oct 27, 2026.
The raw numbers · last 90 days
- Median views
- 105.9K
- per post
- Median engagements
- 1.6K
- per post
- Posts
- 160
- over 90 days
- Followers
- 2.1M
- all scored platforms
What drives the score
Percentiles 0–100 against all tracked creators.
- Reach · 30%93
Average views per post over 90 days
- Engagement · 30%86
Average reactions per post
- Audience · 30%98
Total followers, relative to population
- Consistency · 10%100
Posting frequency (25 posts / 90 days = 100)
Platforms
2.1M total followers
| Platform | Followers | Score |
|---|---|---|
| Instagram@kaybykatrina | 2M | 9,120t1 |
| YouTube@KaybyKatrina | 126K | 6,601t3 |
Last 30 days
Kay Beauty's top posts
Instagram · 20 days ago#1KBKay Beautykinda iconic if you ask me 🙂↕️🩵 @kaybykatrina @spacenk #katrinakaif #makeup #kaybeauty
13.6M views799K engagements
Instagram · 19 days ago#2KBKay BeautyA little visit, a lot of beauty💋✨ @katrinakaif stopped by @spacenk to get up close with her Kay Beauty favourites, and naturally, we had to capture the moments. 💄🇬🇧 Your turn to discover your next beauty obsession…
18.9M views630.4K engagements
Instagram · 22 days ago#3KBKay BeautyWell… look who’s coming to the UK 👀🇬🇧 @katrinakaif is making her way to London with Kay Beauty x Space NK, and she’s got some exciting plans in store ✨ London, are you ready? Because we definitely are 💋 #KayBeauty…
7.6M views254.2K engagements
Instagram · 18 days ago#4KBKay BeautyA little Tender before the big moment💋 @katrinakaif gets ready with our Hydraluscious Lip Gloss Stain in Tender before heading to @spacenk. The finishing touch? Sorted💄 Find your shade, exclusively at SpaceNK in the…
9.4M views247.6K engagements
Instagram · 16 days ago#5KBKay BeautyThe news is finally out✨ Kay Beauty has officially launched on TikTok Shop in the UK! 🇬🇧 For the first time, you can discover and shop Kay Beauty’s much-loved makeup, all in one place - right where beauty inspiratio…
5.4M views174.7K engagements
Instagram · 19 days ago#6KBKay BeautyThe UK came through, and so did the Kay Kommunity🇬🇧 A little glimpse of the love, the glam, and all the moments that made our London takeover one to remember✨ Kay Beauty, exclusively at @spacenk💖 📸: @amanfilmograp…
3.3M views102.3K engagements
Head-to-head
