Top 200 Brands · Denmark

LEGO

Toys & licensing

Score: 9,355+8 today
Rank: 49/242 ↓2
over 90 days: −6−0.1%

The LEGO Group is a global toy company renowned for its iconic LEGO bricks, inspiring creativity and play across generations. They produce a wide range of building sets, including themes like LEGO Star Wars, LEGO Ninjago, and LEGO Friends, alongside educational initiatives such as LEGO Creativity Workshops. The company promotes family-friendly entertainment through various platforms, engaging fans with interactive content, product promotions, and collaborations with popular franchises like Pokémon and Animal Crossing.

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Data as of Oct 25, 2026.

The raw numbers · last 90 days

Median views: 1.4M; per post
Median engagements: 45.8K; per post
Posts: 388; over 90 days
Followers: 43.1M; all scored platforms

What drives the score

Percentiles 0–100 against all tracked creators.

Reach · 30%99
Average views per post over 90 days
Engagement · 30%99
Average reactions per post
Audience · 30%100
Total followers, relative to population
Consistency · 10%100
Posting frequency (25 posts / 90 days = 100)

Platforms

43.1M total followers

Platform	Followers	Score
Instagram@lego	14.1M	9,944t1
TikTok@lego	4.1M	9,588t1
YouTube@LEGO	21.9M	8,767t1
X@lego_group	1.1M	3,020t8
LinkedIn@lego-group	1.9M	11,425t1
Facebook@LEGO	15M	not scored
Threads@lego	1.7M	not scored

Last 30 days

LEGO's top posts

Head-to-head

The raw numbers · last 90 days

What drives the score

Platforms

LEGO's top posts

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