Top 100 CEOs · United States
Maureen Kelly
Tarte 
- Score
- 8,5870 today
- Rank
- 77/197 ↓11
- over 90 days
- +100+1.1%
Maureen Kelly is the founder and CEO of Tarte Cosmetics, a prominent beauty brand known for its innovative products and bold marketing strategies. She frequently shares insights into her entrepreneurial journey, offering lessons on business, leadership, and personal growth. Her content includes behind-the-scenes looks at product launches, collaborations with fashion events like NYFW, and personal updates about her life as a CEO and mother.
Data as of Oct 25, 2026.
The raw numbers · last 90 days
- Median views
- 72.8K
- per post
- Median engagements
- 1.6K
- per post
- Posts
- 257
- over 90 days
- Followers
- 990.1K
- all scored platforms
What drives the score
Percentiles 0–100 against all tracked creators.
- Reach · 30%90
Average views per post over 90 days
- Engagement · 30%86
Average reactions per post
- Audience · 30%95
Total followers, relative to population
- Consistency · 10%100
Posting frequency (25 posts / 90 days = 100)
Platforms
994.1K total followers
| Platform | Followers | Score |
|---|---|---|
| Instagram@itsmaureenkelly | 300.6K | 8,398t2 |
| TikTok@itsmaureenkelly | 588.8K | 8,175t2 |
| YouTube@Maureen Kelly | 284 | 2,261t9 |
| X@itsmaureenkelly | 54 | 102t10 |
| LinkedIn@maureen-kelly-9a876947 | 104.4K | 10,383t1 |
| Threads@itsmaureenkelly | 25.5K | not scored |
Last 30 days
Kelly's top posts
Instagram · yesterday#1MKMaureen KellyBoxes to the ceiling, blush in the bathtub, and a treadmill turned assembly line. 💜 Building tarte wasn’t glamorous, but it was full of heart, resourcefulness, and a dream I believed in. Sometimes the biggest things …
1.1M views36.4K engagements
TikTok · 4 days ago#2MKMaureen Kellya little reminder to always keep going♥️
174.5K views20.5K engagements
Instagram · 5 days ago#3MKMaureen KellyA little Halloween treat from me to you! 🎃👻 I’m giving one lucky winner a BOO basket filled with over $1,000 worth of spooky-season goodies!🖤 Here’s how to enter: 🎃 Like this post 👻 Follow @itsmaureenkelly @tarte…
93.3K views18.1K engagements
Instagram · 26 days ago#4MKMaureen KellyFor the girls who grew up, but never grew out of sleepovers 🎀 We’re giving 3 winners the ENTIRE @tartecosmetics x @rollerrabbitofficial collection ($900+ value!)‼️ Think makeup, matching pajamas & everything you’d pa…
189.8K views15.6K engagements
TikTok · 7 days ago#5MKMaureen KellyI thought I was just paying rent 🥹. Turns out I was saving up to start Tarte so if you're working the extra shift rn... I'm rooting for you 🤍
82.1K views14.2K engagements
TikTok · 17 days ago#6MKMaureen KellyNo booth. No shortcuts. Just showing up making connections and believing in what we’re building. Every big brand was once the little guy. 💕 @FINNSUL
246.4K views8.3K engagements
Head-to-head
