Creator brands · United States
Naturium
by Susan Yara & Jonathan Pernal
- Score
- 8,343+2 today
- Rank
- 93/200 ↓15
- over 90 days
- +40+0.5%
Naturium is a skincare brand focused on biocompatible skincare products designed for everyday use. The brand emphasizes consistency in skincare routines and promotes inclusivity and accessibility. Their products are available at major retailers like Target and Amazon.
Data as of Oct 26, 2026.
The raw numbers · last 90 days
- Median views
- 227.9K
- per post
- Median engagements
- 510
- per post
- Posts
- 128
- over 90 days
- Followers
- 735.4K
- all scored platforms
What drives the score
Percentiles 0–100 against all tracked creators.
- Reach · 30%96
Average views per post over 90 days
- Engagement · 30%73
Average reactions per post
- Audience · 30%94
Total followers, relative to population
- Consistency · 10%100
Posting frequency (25 posts / 90 days = 100)
Platforms
735.4K total followers
| Platform | Followers | Score |
|---|---|---|
| Instagram@naturium | 488.2K | 7,547t2 |
| TikTok@naturium | 225.4K | 7,556t2 |
| YouTube@Naturium | 3.9K | 3,914t7 |
| X@naturiumskin | 3.9K | 468t10 |
| LinkedIn@naturium | 14K | 2,258t9 |
Last 30 days
Naturium's top posts
Instagram · 30 days ago#1NNaturiumYour SkinOS update is complete 🌐 Thank you for joining our Multi-Active Exosome Serum experience, NYC.
24.5K views816 engagements
Instagram · 7 days ago#2NNaturiumThe person who sent you this wants a spooky skincare basket 🤭🍂🎃
15.5K views776 engagements
Instagram · 26 days ago#3NNaturiumSince day one, community has shaped Naturium. This is the next chapter of that conversation 💌 Introducing Long Love Your Skin by Naturium: our new Substack & our most intimate channel yet. Come join us at the link in…
15.8K views527 engagements
Instagram · 16 days ago#4NNaturiumIt’s National Eczema Awareness Month ✨ Did you know that The Calmer Ceramide Body Wash and Multi-Calm Cream Cleanser have received the National Eczema Association’s Seal of Acceptance™? Both formulas meet the NEA’s st…
15.5K views516 engagements
Instagram · 20 days ago#5NNaturiumExosomes are about to be EVERYWHERE 👀 | #NaturiumPartner Here’s what you actually need to know about them + why the formulation matters. @naturium Multi-Active Exosome Serum uses biomimetic exosomes + antioxidants + …
330.9K views485 engagements
Instagram · 27 days ago#6NNaturiumTrying the new Multi-Active Exosome Serum from @naturium , formulated with microalgae-derived biomimetic exosomes to help improve the look of plumpness, firmness, elasticity + fine lines over time. Are we adding exoso…
30.5K views380 engagements
Head-to-head
