Top 200 Brands · United States
New Balance
Sportswear 
- Score
- 9,2400 today
- Rank
- 135/242 ↑7
- over 90 days
- −15−0.2%
New Balance is a global athletic products company specializing in footwear and apparel, with a strong emphasis on quality, craftsmanship, and innovation. Founded in 1906, the company maintains manufacturing facilities in the United States and collaborates with athletes and communities worldwide. Their content focuses on product launches, athlete partnerships, sustainability initiatives, and retail expansions, often highlighting the transformative power of sport.
Data as of Oct 25, 2026.
The raw numbers · last 90 days
- Median views
- 556.8K
- per post
- Median engagements
- 10.1K
- per post
- Posts
- 95
- over 90 days
- Followers
- 11.9M
- all scored platforms
What drives the score
Percentiles 0–100 against all tracked creators.
- Reach · 30%98
Average views per post over 90 days
- Engagement · 30%96
Average reactions per post
- Audience · 30%100
Total followers, relative to population
- Consistency · 10%100
Posting frequency (25 posts / 90 days = 100)
Platforms
11.9M total followers
| Platform | Followers | Score |
|---|---|---|
| Instagram@newbalance | 9.4M | 9,720t1 |
| TikTok@newbalance | 1M | 8,276t2 |
| YouTube@newbalance | 204K | 5,625t5 |
| X@newbalance | 308.6K | 8,136t2 |
| LinkedIn@new-balance | 949.6K | 9,513t1 |
| Facebook@Newbalance | 10M | not scored |
| Threads@newbalance | 1.4M | not scored |
Last 30 days
New Balance's top posts
Instagram · 25 days ago#1NBNew BalanceShop the latest styles from the Shohei Ohtani Signature Collection. Available now in select markets.
3.7M views125K engagements
Instagram · 5 days ago#2NBNew BalanceDad’s Back. November 6th.
568.4K views18.9K engagements
Instagram · 25 days ago#3NBNew BalanceIt’s always been a family game. Mom. Dad. Grandma. Denasia. Uncle Brandon. Friends The ones who’ve been there for every step of the journey. The Maxey v1, now available.
481.5K views18.2K engagements
Instagram · 19 days ago#4NBNew BalanceThe highlights play. The work continues.
2.4M views15.6K engagements
Instagram · 22 days ago#5NBNew BalanceBelieve in Unicorns. Because anything can happen in October. @shoheiohtani 🎨: @madeatartcamp
298K views12K engagements
Instagram · 26 days ago#6NBNew BalanceA new dimension. The 983, worn by @cocogauff. Available now.
2.5M views9.6K engagements
Head-to-head
