Top 200 Brands · United States
Oakley
Sportswear 
- Score
- 9,120+1 today
- Rank
- 181/242 ↓78
- over 90 days
- −197−2.0%
Oakley is a performance eyewear and apparel brand focused on sports and athletic innovation. The brand emphasizes inclusivity, empowerment, and cutting-edge technology in its products. Oakley inspires athletes and customers to push boundaries and achieve greatness, backed by the global strength of EssilorLuxottica.
Data as of Oct 25, 2026.
The raw numbers · last 90 days
- Median views
- 253.7K
- per post
- Median engagements
- 6K
- per post
- Posts
- 131
- over 90 days
- Followers
- 5.1M
- all scored platforms
What drives the score
Percentiles 0–100 against all tracked creators.
- Reach · 30%96
Average views per post over 90 days
- Engagement · 30%94
Average reactions per post
- Audience · 30%99
Total followers, relative to population
- Consistency · 10%100
Posting frequency (25 posts / 90 days = 100)
Platforms
5.1M total followers
| Platform | Followers | Score |
|---|---|---|
| Instagram@oakley | 3.3M | 9,636t1 |
| TikTok@oakley | 1.1M | 8,197t2 |
| YouTube@Oakley | 174K | 5,279t5 |
| X@oakley | 335.8K | 7,026t3 |
| LinkedIn@oakley | 248.4K | 8,923t1 |
| Facebook@Oakley | 5.2M | not scored |
| Threads@oakley | 505.2K | not scored |
Last 30 days
Oakley's top posts
Instagram · 8 days ago#1OOakleyThis year’s signature @oakley design was inspired by simplicity. My best friend sent me a picture of some artwork she’d seen: marbled, with little gold flecks running through it. I couldn’t stop thinking about it on a…
485.4K views16.2K engagements
Instagram · 24 days ago#2OOakleyBefore the lights. Before the crowd. @chlo_the_flo puts in the work. A look at her @sls training session, through her eyes — and ours.
453.4K views14.6K engagements
Instagram · 7 days ago#3OOakleyOakley x Fortnite FW26 just dropped. Somewhere between the fourth dimension and this one, four iconic Skins come to life, inspiring unique eyewear designs that bring their signature looks into this world. Pick your ma…
249.9K views8.3K engagements
Instagram · 3 days ago#4OOakleyThe ‘99 icon. Today’s artifact. Straight Jacket® 99 returns in three colorways pulled straight from the vault, remastered with Prizm™ lens technology.
199.1K views6.6K engagements
Instagram · 3 days ago#5OOakleyNew @oakley collection just dropped! It’s my favorite collection so far… really hyped to be a part of it 🙏 Go check it out now!
175.7K views5.9K engagements
Instagram · 10 days ago#6OOakleyNight and day🌓 New @oakleysnowboarding collection and signature goggles available now. Thanks for the good times in Åre last spring Photos by @tatupekka and videos @willemjones 🙏
166K views5.5K engagements
Head-to-head
