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PBPattern Beauty

Creator brands · United States

Pattern Beauty

by Tracee Ellis Ross

Score
7,671
Rank
139/200 =
over 90 days
——

Tracee Ellis Ross is the founder and co-CEO of PATTERN Beauty, a haircare line dedicated to curly, coily, and tight-textured hair. The brand focuses on hydration and repair, offering products like shampoos, conditioners, and treatments, often highlighted in educational and promotional content. PATTERN Beauty is available at major retailers like Sephora, Ulta Beauty, and Macy's, and has won awards for its innovative formulas.

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Data as of Oct 26, 2026.

The raw numbers · last 90 days

Median views
16.4K
per post
Median engagements
466
per post
Posts
107
over 90 days
Followers
645.9K
all scored platforms

What drives the score

Percentiles 0–100 against all tracked creators.

  • Reach · 30%74

    Average views per post over 90 days

  • Engagement · 30%71

    Average reactions per post

  • Audience · 30%93

    Total followers, relative to population

  • Consistency · 10%100

    Posting frequency (25 posts / 90 days = 100)

Platforms

645.9K total followers

PlatformFollowersScore
Instagram@patternbeauty457K7,474t2
TikTok@patternbeauty151.4K6,249t4
YouTube@PATTERN18.9K2,638t9
X@patternbeauty9.8K946t10
LinkedIn@patternbeauty8.9K1,810t10

Last 30 days

Pattern Beauty's top posts

  1. Feel the vibration. ⚡ Everyone’s buzzing about our new Vibrating Flat Iron. Silk press is officially back in the rotation.
    Instagram · 25 days ago#1
    PBPattern BeautyPattern Beauty

    Feel the vibration. ⚡ Everyone’s buzzing about our new Vibrating Flat Iron. Silk press is officially back in the rotation.

    127.4K views2.9K engagements

  2. A little appreciation post for the fellas. Taper fades, braids, tight curls, fresh cuts, locs... all of it! Hydrated hair always has our heart 💛
    Instagram · 8 days ago#2
    PBPattern BeautyPattern Beauty

    A little appreciation post for the fellas. Taper fades, braids, tight curls, fresh cuts, locs... all of it! Hydrated hair always has our heart 💛

    26.5K views884 engagements

  3. Feel the vibration. ⚡ Everyone’s buzzing about our new Vibrating Flat Iron. Silk press is officially back in the rotation.
    TikTok · 25 days ago#3
    PBPattern BeautyPattern Beauty

    Feel the vibration. ⚡ Everyone’s buzzing about our new Vibrating Flat Iron. Silk press is officially back in the rotation.

    7.1K views493 engagements

  4. Hold your style, never your movement. Meet the ✨new✨ Flexible Hold Spray! Your finishing touch for a silk press, blowout, or defined curl style. Powered by an environmentally friendly nitrogen system, this liquid-to-m…
    Instagram · 5 days ago#4
    PBPattern BeautyPattern Beauty

    Hold your style, never your movement. Meet the ✨new✨ Flexible Hold Spray! Your finishing touch for a silk press, blowout, or defined curl style. Powered by an environmentally friendly nitrogen system, this liquid-to-m…

    14K views467 engagements

  5. New season, new silhouette. Silk press season is officially in rotation. Sleek, polished and ready for whatever fall is wearing.✔️
    Instagram · 17 days ago#5
    PBPattern BeautyPattern Beauty

    New season, new silhouette. Silk press season is officially in rotation. Sleek, polished and ready for whatever fall is wearing.✔️

    13.7K views458 engagements

  6. Mini stylers, major joy. Meet the Indigo Rain Mini Styling Kit, a fresh, bright way to bring joycare to your routine. These mini must-haves are made for gifting, traveling, or keeping all to yourself. Shop at PATTERNB…
    Instagram · 14 days ago#6
    PBPattern BeautyPattern Beauty

    Mini stylers, major joy. Meet the Indigo Rain Mini Styling Kit, a fresh, bright way to bring joycare to your routine. These mini must-haves are made for gifting, traveling, or keeping all to yourself. Shop at PATTERNB…

    13.2K views439 engagements

Head-to-head

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