Creator brands · United States
Summer Fridays
by Marianna Hewitt & Lauren Ireland
- Score
- 9,011−3 today
- Rank
- 15/34 ↑1
- over 90 days
- +151+1.6%
Summer Fridays is a beauty brand co-founded by influencers Marianna Hewitt and Lauren Gores Ireland, based in sunny California. The brand specializes in skincare products that combine good-for-you ingredients with aesthetically pleasing packaging, focusing on efficacy and simplicity. Their offerings include lip balms, exfoliating pads, and hydrating masks, often promoted through collaborations with retailers like Sephora and Space NK.
Data as of Oct 25, 2026.
The raw numbers · last 90 days
- Median views
- 157.4K
- per post
- Median engagements
- 4.7K
- per post
- Posts
- 164
- over 90 days
- Followers
- 2.6M
- all scored platforms
What drives the score
Percentiles 0–100 against all tracked creators.
- Reach · 30%95
Average views per post over 90 days
- Engagement · 30%93
Average reactions per post
- Audience · 30%98
Total followers, relative to population
- Consistency · 10%100
Posting frequency (25 posts / 90 days = 100)
Platforms
2.6M total followers
| Platform | Followers | Score |
|---|---|---|
| Instagram@summerfridays | 1.5M | 9,300t1 |
| TikTok@summerfridays | 869.2K | 8,571t1 |
| YouTube@Summer Fridays | 11.5K | 822t10 |
| X@summerfridays | 3.3K | 421t10 |
| LinkedIn@summer-fridays | 235.8K | 8,974t1 |
| Facebook@summerfridaysbeauty | 32K | not scored |
| Threads@summerfridays | 152.1K | not scored |
Last 30 days
Summer Fridays's top posts
Instagram · 18 days ago#1SFSummer FridaysFor the Lip Butter Balm Lover. Our limited-edition Vault Set includes 18 full-size Lip Butter Balms available exclusively in this set. We even brought back our community favorites Sea Salt Caramel, Peach Granita and B…
1M views34K engagements
TikTok · 18 days ago#2SFSummer FridaysFor the Lip Butter Balm Lover. Our limited-edition Vault Set includes 18 full-size Lip Butter Balms available exclusively in this set. We even brought back our community favorites Sea Salt Caramel, Peach Granita and B…
226.8K views29.2K engagements
TikTok · 13 days ago#3SFSummer FridaysLos Angeles!🤎 A treat just for you. This weekend only, come visit Salted Butter for our limited-edition Mocha Brown Sugar Latte and Pumpkin Brown Sugar Swirl. Plus, receive a full-size Lip Butter Balm in Brown Sugar …
155.9K views23.6K engagements
Instagram · 13 days ago#4SFSummer FridaysLos Angeles!🤎 A treat just for you. This weekend only, come visit @saltedbuttercompany for our limited-edition Mocha Brown Sugar Latte and Pumpkin Brown Sugar Swirl. Plus, receive a full-size Lip Butter Balm in Brown…
519.2K views20.1K engagements
TikTok · 20 days ago#5SFSummer FridaysWait... there’s one more surprise to unlock 🤫
171.1K views20.1K engagements
Instagram · 20 days ago#6SFSummer FridaysWait... there’s one more surprise to unlock 🤫
219.6K views9.1K engagements
Head-to-head
