Top 100 Media · United States
Variety
Culture & lifestyle 
- Score
- 9,3250 today
- Rank
- 21/100 ↓6
- over 90 days
- −50.0%
Variety is the leading daily source of entertainment news and analysis, covering film, music, television, and awards season with exclusive reports, interviews, and event coverage. It provides in-depth industry insights, breaking news, and feature spotlights on prominent players in global entertainment, reaching a highly engaged audience of industry insiders and fans.
Data as of Oct 25, 2026.
The raw numbers · last 90 days
- Median views
- 878.4K
- per post
- Median engagements
- 33.4K
- per post
- Posts
- 1.6K
- over 90 days
- Followers
- 10.1M
- all scored platforms
What drives the score
Percentiles 0–100 against all tracked creators.
- Reach · 30%99
Average views per post over 90 days
- Engagement · 30%99
Average reactions per post
- Audience · 30%100
Total followers, relative to population
- Consistency · 10%100
Posting frequency (25 posts / 90 days = 100)
Platforms
10.1M total followers
| Platform | Followers | Score |
|---|---|---|
| Instagram@variety | 3.7M | 9,908t1 |
| YouTube@Variety | 2M | 8,760t1 |
| X@variety | 3.8M | 8,394t2 |
| LinkedIn@variety | 635K | 7,423t3 |
| Threads@variety | 645.1K | not scored |
Last 30 days
Variety's top posts
Instagram · 16 days ago#1VVariety#NicolasCage says he’s “probably not” working with Amazon again after refusing to sign an AI waiver for #SpiderNoir: “Amazon is a very AI-friendly company, to the tune of $50 billion invested in OpenAI,” Cage said at …
10M views766.4K engagements
Instagram · 27 days ago#2VVariety#MariskaHargitay, #HudsonWilliams, #FlorencePugh, #JoshGad and more Hollywood names are condemning the Cornell 7 on social media. “Arrest them. F*ck them and f*ck Cornell," posted "Heated Rivalry" star Williams while …
16.6M views553.3K engagements
Instagram · 29 days ago#3VVariety#LISA gives an electrifying performance of "SaWaDiKa" at the #VMAs. (via CBS/MTV/VMAs)
2.8M views198.5K engagements
Instagram · 29 days ago#4VVariety#TaylorSwift dedicates her #VMA award for Best Music Video to the "ultimate showgirl" #DollyParton. (via CBS/MTV/VMAs)
1.7M views173.5K engagements
Instagram · 9 days ago#5VVariety#TaylorSwift performs “The Fate of Ophelia” live for the first time at the #AcademyMuseumGala
2.1M views168.9K engagements
Instagram · 28 days ago#6VVariety#FlorencePugh speaks out on the Cornell University sexual assault case and calls out Instagram for originally hiding her statement: “This is really the moment where we need our men to be as horrified and as sickened a…
4.2M views140.9K engagements
Head-to-head
