Creator brands · United Kingdom
Wylde Moon
by Holly Willoughby
- Score
- 5,2220 today
- Rank
- 193/200 ↓77
- over 90 days
- −317−5.4%
WYLDE MOON is a lifestyle brand founded by Holly Willoughby, focusing on creating moments of sanctuary through home fragrance and Eau de Parfum. The brand emphasizes reconnecting with oneself and finding joy in everyday life, offering products designed to enhance personal well-being and relaxation.
Data as of Oct 26, 2026.
The raw numbers · last 90 days
- Median views
- 2.6K
- per post
- Median engagements
- 66
- per post
- Posts
- 77
- over 90 days
- Followers
- 171.3K
- all scored platforms
What drives the score
Percentiles 0–100 against all tracked creators.
- Reach · 30%40
Average views per post over 90 days
- Engagement · 30%32
Average reactions per post
- Audience · 30%80
Total followers, relative to population
- Consistency · 10%100
Posting frequency (25 posts / 90 days = 100)
Platforms
171.3K total followers
| Platform | Followers | Score |
|---|---|---|
| Instagram@wyldemoon | 171.3K | 5,175t5 |
Last 30 days
Wylde Moon's top posts
Instagram · 23 days ago#1WMWylde MoonThe Sunday sinking feeling arrives around 6pm, right on schedule. My defence, a spritz of (borrowed from) The Wild Eau de Parfum. Bergamot and blackcurrant, a bit of mint to wake me up, and jasmine and rose so I smell…
32K views1.1K engagements
Instagram · 12 days ago#2WMWylde MoonWhere are you off to this weekend? Need a gift for the hostess? 🍂 Skip the bottle that gets lost on the kitchen counter. Our (borrowed from) The Wild home fragrance range makes the perfect 'thank you' present, and it…
13.5K views449 engagements
Instagram · 27 days ago#3WMWylde MoonSome people are human medicine. ❤️🩹 An hour with them...your shoulders drop, and whatever whatever you walked in worrying about suddenly feels a lot smaller. They rarely know they do it. They just turn up as themsel…
16.1K views376 engagements
Instagram · 10 days ago#4WMWylde MoonBorrowing a little of Mother Nature this Sunday 🍂 Leaves underfoot, bergamot and blackcurrant on the pulse points, and a candle waiting at home for when the walk is over. The @wyldemoon (borrowed from) The Wild fragr…
79.7K views347 engagements
Instagram · 2 days ago#5WMWylde MoonHeavenly... 🌙 “It’s my go-to aroma. The scent lasts as long as the melt does. I sit down in the evening, or whenever I need to relax, close my eyes, breathe in and get transported to my happy place. Love it 🤍” Shere…
7.8K views261 engagements
Instagram · 18 days ago#6WMWylde MoonSomeone just popped into your head, didn't they? 🌑 Send this to them... or to the friend who'll talk you out of it.✨
11.1K views260 engagements
Head-to-head
