McDonald's leads Burger King by 112 points.
The race
Data as of Oct 25, 2026.
Point by point
- 100Reach99
- 94Engagement98
- 99Audience100
- 100Consistency100
The raw numbers · 90 days
- 6.1M
- Median views
- 1.4M
- 6.4K
- Median engagements
- 27.7K
- 126
- Posts
- 170
- 6.5M
- Followers
- 21.1M
Platform by platform
| Burger King | McDonald's | |
|---|---|---|
| 2M8,959 | 9,8655.7M | |
| 1.7M9,381 | TikTok | 9,8087.7M |
| 320K8,385 | YouTube | 7,955856K |
| 1.9M8,874 | X | 9,6834.5M |
| 744.5K9,272 | 9,3012.4M | |
| 8.3M | 82M | |
| 406.2K | Threads | 850.8K |
Followers in bold when ahead · platform score in gray.