McDonald's leads Burger King by 118 points.
The race
Data as of Oct 26, 2026.
Point by point
- 99Reach100
- 98Engagement94
- 100Audience99
- 100Consistency100
The raw numbers · 90 days
- 1.3M
- Median views
- 6.5M
- 25.4K
- Median engagements
- 5.8K
- 167
- Posts
- 114
- 21.1M
- Followers
- 6.7M
Platform by platform
| McDonald's | Burger King | |
|---|---|---|
| 5.7M9,856 | 8,9642M | |
| 7.7M9,795 | TikTok | 9,3811.7M |
| 856K7,973 | YouTube | 8,386320K |
| 4.5M9,670 | X | 8,8761.9M |
| 2.4M9,267 | 9,272744.8K | |
| 82M | 8.3M | |
| 850.9K | Threads | 406.2K |
Followers in bold when ahead · platform score in gray.