Huda Beauty leads Kylie Cosmetics by 60 points.
The race
Data as of Oct 27, 2026.
Point by point
- 100Reach99
- 99Engagement98
- 100Audience100
- 100Consistency100
The raw numbers · 90 days
- 2.2M
- Median views
- 767.9K
- 61.3K
- Median engagements
- 23.5K
- 172
- Posts
- 293
- 73.8M
- Followers
- 29.6M
Platform by platform
| Huda Beauty | Kylie Cosmetics | |
|---|---|---|
| 56.2M9,942 | 9,89623.8M | |
| 12.5M9,885 | TikTok | 9,3543.7M |
| 4.6M8,928 | YouTube | 2,757810K |
| — | X | 8,3951.2M |
| 534.7K9,348 | 1,7598.5K | |
| 7.7M | 4.1M | |
| 4.1M | Threads | 2.2M |
Followers in bold when ahead · platform score in gray.