Huda Beauty leads Kylie Cosmetics by 60 points.
The race
Data as of Oct 27, 2026.
Point by point
- 99Reach100
- 98Engagement99
- 100Audience100
- 100Consistency100
The raw numbers · 90 days
- 767.9K
- Median views
- 2.2M
- 23.5K
- Median engagements
- 61.3K
- 293
- Posts
- 172
- 29.6M
- Followers
- 73.8M
Platform by platform
| Kylie Cosmetics | Huda Beauty | |
|---|---|---|
| 23.8M9,896 | 9,94256.2M | |
| 3.7M9,354 | TikTok | 9,88512.5M |
| 810K2,757 | YouTube | 8,9284.6M |
| 1.2M8,395 | X | — |
| 8.5K1,759 | 9,348534.7K | |
| 4.1M | 7.7M | |
| 2.2M | Threads | 4.1M |
Followers in bold when ahead · platform score in gray.